Kitchener is Becoming a Smart(er) City
Kitchener Council recently approved a city-wide municipal ‘narrow band network' which will be installed into new, energy efficient LED streetlights with sensor transmitters inside each of 18 000+ street lights in Kitchener. The project is expected to cost over nine million dollars and implemented before 2018 begins.…
Top Three 2016 Mother's Day Ads
From sappy to savvy, we have compiled a list of our top three 2016 Mother’s Day Ads. While we know that mother’s want the gifts you can't buy - like spending quality time with loved ones - we couldn’t help but appreciate these buzz worthy videos. Whether they cause goosebumps or giggles, we hope you enjoy these ads and…
A is for App: Customized Applications for the Classroom
I come from a long line of teachers. Currently, my immediate family have nine individuals who have either taught or currently teach in elementary, secondary, or post-secondary institutions everything from ecology to psychiatric nursing, kindergarten to International Baccalaureate mathematics. From this broad spectrum of educational professionals,…
MET Gala meets futuristic fashion
As a fashion lover and technology enthusiast, I have to admit I was really curious about this years MET Gala, and it’s “Manus x Machina: Fashion in an Age of Technology” theme. With wearable technology becoming more mainstream with the inventions of smart watches such as the Pebble and Apple Watch, I was interested to see how designers…
Google Analytics Permissions Guide
Google Analytics lets you track web traffic of your online presence. As the most widely used web analytics tool available, it is a crucial tool for assessing the effectiveness of your websites and social media outlets. Using Google Analytics in a team environment may involve setting up unique permissions for multiple users. You may need…
Content Creation, Curation & Consistency - Mad Recap
Content Creation, Curation and Consistency was the ninth part of our Social Media Madness Series. We explored the 4C's in depth including how to incorporate them into your brand's strategy. The creation, curation and consistency of the content your company produces makes your brand online. …
Content marketing, a royal affair
Content marketers have a tough job cutting through the noise and communicating directly and instantly with consumers on social media. Marketers know that aligning a brand with a newsworthy event or trending conversation about niche topics like fashion or sports can result in an increase in engagement and interaction, but when hijacking hot topics…
Understanding YouTube Mad Recap
Snapchat Stories, Vine Videos and YouTube was the eighth part of our Social Media Madness Series. We explored each platform in depth - from an initial overview of the platform to the different ways brands have approached it to advertise. One may find content ranging from music videos, TV clips, blogs, vlogs and educational videos.…
Vine Videos Mad Recap
Snapchat Stories, Vine Videos and YouTube was the eighth part of our Social Media Madness Series. We explored each platform in depth - from an initial overview of the platform to the different ways brands have approached it to advertise. Launched in 2013, Vine is a downloadable app that allows users to create six second videos that loop…
Snapchat Stories Mad Recap
Snapchat Stories, Vine Videos and YouTube was the eighth part of our Social Media Madness Series. We explored each platform in depth - from an initial overview of the platform to the different ways brands have approached it to advertise. Snapchat allows users to video & voice call and to send 'still' or (up to) ten second video…
Workplace wellness and wisdom tips
People often wonder what it is like to spend a day down the rabbit hole and be part of the madness at Mad Hatter Technology. Seeing as it is #MondayMadness, we thought we would share some workplace wellness and wisdom from our Tech Lab, Creative Suite, Buzz Machine and Whiteboard Room. Keep on movingIt is important to get up and move…
Twitter Moments arrive in Canada
If you are an avid Twitter user you might have noticed a new feature called Twitter Moments that launched in Canada today. This feature, which can be identified by the lighting bolt icon, showcases the best tweets in your timeline in an instant, and allows you to follow a story as it is happening in real-time, without having to follow a specific…
Step Your Social Engagement Game up
Social media engagement is an important marketing strategy for all businesses as the traditional way to engage and market to a desired audience has changed over the years. Content must be curated and crafted in creative ways as well as the captions that accompany them. Ways to Encourage Engagement…
Take in Tumblr Mad Recap
Read it on Reddit & Take in tumblr was the seventh segment of our Social Media Madness Series. This session was focused on exploring each outlet in depth and understanding how to navigate each of these informational platforms. Reddit & tumblr are as original as they are active and each are a never-ending scroll and supply of…
Read it on Reddit Mad Recap
Read it on Reddit & Take in tumblr was the seventh segment of our Social Media Madness Series. This session was focused on exploring each outlet in depth and understanding how to navigate each of these informational platforms. Reddit & tumblr are as original as they are active and each are a never-ending scroll and supply of information…
Mobile Web VS Mobile App
During one of our recent Social Media Madness Series sessions we had a discussion about websites and mobile apps, and which was the way of the future. We thought we would share the information with you, as we often get asked these questions from our clients. Are websites a thing of the past? According to GlobalWebIndex’s 2016…
LinkedIn & Pinterest - Mad Recap
Strategy: LinkedIn is a professional network used to research and connect with people as well as companies. LinkedIn encourages and requires honesty and transparency, as profiles are viewed by known and potential associates. There are many features of LinkedIn including;*suggestions to connect with people or who has…
Google Data Centers
We communicate, live, play and work in a Google world - from our search engine to our email inbox to how we navigate through unknown areas, Google is there. Aside from browsing and uploading, Google stores data and lots of it. Google customly designs, owns and operates their data centers in order to be highly secure. From…
Top Three Spring Cleaning Tips For Social Media
It’s official, it’s spring! While you are awaiting the warmer weather, kickstart your spring cleaning by getting the dust off the desktop computer and perform a thorough social media spring scrub. Here are our three top tips to keep you organized, optimized and save you time down the road so your social media momentum stays fresh…
Facebook Fundamentals Mad Recap
Facebook Fundamentals was our fifth segment in the Social Media Madness Series where we explored Facebook marketing tips and strategies to build brand awareness and ways to reach organizational goals. Aside from being a social networking site that connects friends, families, coworkers and businesses - one may use Facebook to…