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If you are an avid Twitter user you might have noticed a new feature called Twitter Moments that launched in Canada today. This feature, which can be identified by the lighting bolt icon, showcases the best tweets in your timeline in an instant, and allows you to follow a story as it is happening in real-time, without having to follow a specific user.
You can browse moments that are happening today, or by sections including news, sports, entertainment and fun. The type of content that will appear in your timeline includes tweets, videos, gifs, Vines, quotes and links. Together, this content tells a story about a topic and gives the user a sense of what people are saying, thinking and how they are reacting.
Twitter Moments launched in the USA last fall, as a way to curate content and make interesting stories easier to find. The social network hopes this feature will attract new users and increase engagement levels. With the launch of Twitter Moments in Canada, stories will be curated through a Canadian lens.
