How to Score with Digital Media Advertising

Leveraging large events for digital media exposure can be extremely effective, but can also be a waste of time and resources if not managed strategically.   With events like the World Cup, the majority of businesses are looking for an angle to reach the hyperactive social media platforms and web browsers filled with raving soccer fans. Occasions…

Managing the Social Media Madness

Social media has revolutionized the way we conduct our business on a daily basis. Every inch of the cyber network has in some way, shape, or form, influenced the way you think and whether or not you realize it is a whole different story. There is overwhelming evidence that shows the effectiveness and downfall of social media, but if you learn how…

Why Saving Links with Pinterest works at work

We are tech junkies and always searching for new ways to improve how we share interesting articles and collaborate as a team. Like us, your internal communications strategy might include weekly meetings, email, intranets such as Igloo, and/or mobile apps such as Slack and Pocket to name a few. However, if you want to keep it simple, consider using…

Common census: how to utilize census data

Like many other Canadians, I received my census document in the mail and filled it out early last week. Alas, I only received the short-form version much to my data-loving, statistics-adoring heart. Puns, dad jokes, and Shakespearean guffaws aside, the census is often an overlooked, underutilized tool for marketers and techies alike.   The…

Instagram rebrand causes reaction

It seems the Internet is quite vocal when a brand introduces a new look. On May 11 Instagram, the popular online mobile photo-sharing, video-sharing, and social networking service, unveiled a new logo.  Related: Instagram Influence Mad Recap People did not hold back their opinions on social media, and outlets such as The New York Times…

Science Influencers and Inspiration

Social and mobile technology has changed the world we live, play and work in. Communication and collaboration are constantly occurring with social engagement driving awareness and contributing to innovation.  Aside from constantly emerging - technology spreads awareness, encourages conversation, and saves lives. The importance of building a…

Google Analytics Permissions Guide

Google Analytics lets you track web traffic of your online presence. As the most widely used web analytics tool available, it is a crucial tool for assessing the effectiveness of your websites and social media outlets. Using Google Analytics in a team environment may involve setting up unique permissions for multiple users. You may need to…

Workplace wellness and wisdom tips

People often wonder what it is like to spend a day down the rabbit hole and be part of the madness at Mad Hatter Technology. Seeing as it is #MondayMadness, we thought we would share some workplace wellness and wisdom from our Tech Lab, Creative Suite, Buzz Machine and Whiteboard Room.     Keep on moving It is important to get up and move…

4 reasons why original content is king

​ There are numerous benefits to creating your own original content, here are just four of the many reasons why you should set aside some time to create original content for your company or organization.   Establishes you as a credible source - You have spent a lot of time and money investing in your business, and you know your industry better…

The Wek Effect

There are a few words I would use to describe Michael Wekerle - hyper, funny, and highly intelligent.   Despite the seemingly casual conversation over dinner, his mind is constantly spinning, evaluating every phrase, and while you may think he’s not taking much in, he is carefully filing every comment.  He formulates his opinions of you, and…

Get a Google Gig

Waterloo Region now has the largest development office for Google in Canada.  Steven Gregory Woods is responsible for leading engineering activities at Google’s swanky new Waterloo office.  A Canadian entrepreneur, Steven joined Google in 2008, and after leaving the region after graduating from the University of Waterloo,, and spending decades in…

Well Hello Neighbour! Google Moves into the Breithaupt Block

Google is expanding in Kitchener-Waterloo and the move of the company’s office location from the Tannery building into the Breithaupt Block is officially well under way.  On Monday November 16th, 2015, Google employees began making their way into the historic building, and are now the new ‘kids’ on the Breithaupt Block.  Chefs arrived early in…

Does your brand Ping and Bring?

    You’re in the biggest rush since gold was discovered in the Yukon and you are walking through the mall when you receive a text message.  You only have a half an hour to get home, and you need to pick up soccer socks for your daughter, before driving over to another plaza to pick up new winter car mats.  You reluctantly pull your phone out…

Awards Gala for the Canadian Association of Marketing Professionals

The Liberty Grand in Toronto set a wonderful stage for the first grand affair for CAMP - the Canadian Association of Marketing Professionals - the Canadian Association of Marketing Professionals.  The organization includes a variety of marketers from different backgrounds, interests and professions who come together in order to connect and grow…

President of FedEx Canada Lisa Lisson Leads with Authenticity

I met the President of FedEx Canada, in an unlikely place - in front of the bathroom mirrors at a conference. The conversation was reminiscent of many chats I’ve had with friends in front of such mirrors over the years.  I was struck by her charismatic charm, humble grace and alluring leadership qualities.  I understood immediately, why Lisa…

Lack of Sleep Giving You the 'Blues'? Check Out the App to Help You Snooze

What is Blue Light? Blue light refers to the artificial light that is emitted from technology devices such as TV’s, tablets and cell phones. The light emitted disrupts the body’s production of melatonin (a hormone that’s created and released by a small gland in the brain at the first signs of darkness). It involves our body’s internal clock and…

Mad Apps: Check out our fave cloud based productivity apps

As technology experts and enthusiasts we always get asked, "What would you recommend?",  the answer always is, "Depends on what you need." However, here’s a quick breakdown of some our fave cloud based productivity apps.      The Mad Hatters love Pipedrive for its simple sales management tools and online dashboards.  Pipedrive was founded by…

Take the Lead on Lead Generation

We have to put our Canadian software star Eloqua, to the top of the list for enterprise level demand generation and marketing automation. Founded in Toronto, Ontario, Canada, by three Queen’s University graduates, Steven Woods, Mark Organ, and Abe Wagner, the company continued to grow successfully over the last decade. On December 12th, 2012, just…

Experience Estimote & Discover the World of Mobile Proximity

Estimote, Inc. was founded in 2012 by Jakub Krzych and Łukasz Kostka and is headquartered in New York. The company offers beacons and stickers that come in a variety of colours and act as tiny computers. Estimote beacons have tiny wireless sensors embedded in them, which allow for them to broadcast information to compatible smartphones within the…

Proximity Marketing Plays

Mobile and proximity technology can work together and be used to find, connect and inform people of places, promotions, and even of other people’s presence in the marketplace. In addition to the GPS systems and other permission-able based ways to detect devices, sensors can also be used for proximity marketing plays.     Check out how the Meat…