Get Google for Work
Originally launched in 2004, Google Apps for Work is a suite of cloud computing (productivity and collaboration) software tools offered on a subscription basis. Aside from being the most popular web service in the world, according to Google there are nine million people using Gmail (May, 2015). Google for Work is separated into four…
Happy Birthday Einstein
In honour of Einstein’s Birthday we surveyed some of the Mad Hatter’s and compiled a list of some of our favourite Albert Einstein’s quotes. Here are a few of his favourites: “The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.” “Once we accept our limits, we go beyond them.”…
Awesome Apple Shortcuts
The ‘command key’ is the modifier key on an Apple desktop computer or laptop. One may control many functions and direct different features on their laptop by using this button. Using the ‘command key’ along with other buttons on your keyboard, allow for quick and seamless interactions and actions on your Apple computer. After careful…
The Buzz Around International Women's Day!
By now, odds are you have been exposed to the buzz surrounding International Women’s Day (IWD) #IWD2016. Media, brands, public figures and even personal social media connections are actively posting interesting content from global women pioneers of the past to sharing stories about inspirational young local leaders of tomorrow and calling on…
Google+ is a Plus Mad Recap
Google+ is a Plus was our fourth segment in the Social Media Madness Series. We identified and explored what Google+ is and how to maximize it's benefits while incorporating it into our daily routine. Google+ posts get indexed immediately into search results. Increasing the possibility that a Google+ network…
Augmented Reality
What is Augmented Reality (AR)? AR is a live direct or live indirect view of a physical real-world environment, whose elements are augmented by a computer generated accessory (sound, video, graphic). AR involves the integration of digital information with live video of the environment in real time. It takes the existing picture…
The rise of the Second Screen
Technology users consume content from multiple devices on a daily, and the use of second screens is becoming more common on both personal and business levels. Second screen refers to the use of a second computing device while currently engaged with the initial or another. Second screens are simple to use and highly suggested if you have a need…
4 reasons why original content is king
There are numerous benefits to creating your own original content, here are just four of the many reasons why you should set aside some time to create original content for your company or organization. Establishes you as a credible source - You have spent a lot of time and money investing in your business, and you know your industry better…
Exciting Google Chrome Tab Extensions
Seeing as the ‘new tab’ option is something we view daily, Google Chrome offers tab extensions allow for more appealing and engaging web browser tabs that encourage organization, inspiration as well as assisting with production. Check out our fave four below. Momentum Momentum provides breathtaking images daily,…
Cute & Creative Valentine's Day Campaigns 2016
Valentine's Day is celebrated February 14th around the world is considered a day to express love (for family, friends, pets and partners). Tesco, Basket DatingThe clip of potential partners meeting got over 9 million views in less than a week. Tesco created a Valentine’s Day campaign that would match people based on what…
Twitter Talk Mad Recap
Twitter Talk, our third segment in the Social Media Madness series was a success highlighting social media tips, trends and amazing campaigns. Twitter is a global social networking platform for sharing content and is also used as a search engine where users source and find content in the form of images, text and…
Project Ara- Practical & Awesome
ATAP (Advanced Technologies and Products) is a division of Google that is in charge of Project Ara. Project Ara is a development effort, which will allow for phone users to swap components in and out of their device as they die, or upgrades become available (as opposed to replacing the entire phone - reducing…
Control & Communication Car- BMW 7 Series
After 15 years of design and production, the BMW is ready to release the 7 series with features in the car including: Gesture controlBMW laser light - laser illuminates beam up to 600 meters (2x normal)Remote control parkingBMW touch commandTablet with controlling key functions integrated The most interesting feature is…
Twitter Advertising Tips
Consider this: you work at a business and know that social media is a great way to promote products and services. You do some research and decide that the company should be present on Twitter. You create an account, secure and brand the company’s Twitter handle, and over time to follow relevant accounts and start to tweet with your followers…
YES Please to Post-It
Mad Hatter’s are uber fans of stickies (aka Post-It notes) - we use them to communicate within the office, self-prioritize daily work loads, note reminders or action items as they come up, as well as jot down terms and ideas during design-thinking sessions. Post-It was able to eliminate the process of having to take…
Social Media Madness Series
Discover how to unleash the power of your social sphere of influence. Build your brand awareness and learn how to share your stories on social channels. Develop new media strategies for public relations and explore socially connected company initiatives which inspire culture creation. Learn how to implement social media policies and strategies to make your business successful on the social scene.
15 Fave Campaigns 2015: Creative (11-15)
The final part of our fave 15 is on creative campaigns. The amount of marketing done on social media erupted over the past year. Instagram, Snapchat and Pinterest are some of the most popular and promising channels to market on as they allow for more fun, edgy and creative campaigns. Great…
Tech Themed Valentine's Day Memes
With Valentine’s Day taking place in just over a month, we thought we would save you the trouble of trying to find the perfect gift for your special someone, and give you something everyone loves; a good laugh. After all, the Valentine's Day Goggle Doodle above shows that it is better to share experiences not stuff with those…
15 Fave Campaigns 2015: Awareness (6-10)
In order for awareness campaigns to be successful, they need to resonate with individuals therefore they must be thought out creatively. By understanding the cause, target audience, overall message and/or action needed, one is able to create a strong awareness campaign. Top five awareness campaigns of 2015. 6. The…
15 Fave Campaigns of 2015: Emotional (1-5)
Marketing campaigns have the ability to draw us in while at the same time creating or tapping into existing emotions of the audience engaged. While there are many different purposes to create campaigns (awareness, prevention, assistance etc), with the end goal being to reach as wide of an audience as possible, compelling them…