Get Google for Work
Originally launched in 2004, Google Apps for Work is a suite of cloud computing (productivity and collaboration) software tools offered on a subscription basis. Aside from being the most popular web service in the world, according to Google there are nine million people using Gmail (May, 2015). Google for Work is separated into four…
4 reasons why original content is king
There are numerous benefits to creating your own original content, here are just four of the many reasons why you should set aside some time to create original content for your company or organization. Establishes you as a credible source - You have spent a lot of time and money investing in your business, and you know your industry better…
Twitter Advertising Tips
Consider this: you work at a business and know that social media is a great way to promote products and services. You do some research and decide that the company should be present on Twitter. You create an account, secure and brand the company’s Twitter handle, and over time to follow relevant accounts and start to tweet with your followers…
15 Fave Campaigns 2015: Creative (11-15)
The final part of our fave 15 is on creative campaigns. The amount of marketing done on social media erupted over the past year. Instagram, Snapchat and Pinterest are some of the most popular and promising channels to market on as they allow for more fun, edgy and creative campaigns. Great…
15 Fave Campaigns 2015: Awareness (6-10)
In order for awareness campaigns to be successful, they need to resonate with individuals therefore they must be thought out creatively. By understanding the cause, target audience, overall message and/or action needed, one is able to create a strong awareness campaign. Top five awareness campaigns of 2015. 6. The…
15 Fave Campaigns of 2015: Emotional (1-5)
Marketing campaigns have the ability to draw us in while at the same time creating or tapping into existing emotions of the audience engaged. While there are many different purposes to create campaigns (awareness, prevention, assistance etc), with the end goal being to reach as wide of an audience as possible, compelling them…
The Wek Effect
There are a few words I would use to describe Michael Wekerle - hyper, funny, and highly intelligent. Despite the seemingly casual conversation over dinner, his mind is constantly spinning, evaluating every phrase, and while you may think he’s not taking much in, he is carefully filing every comment. He formulates his opinions of…
Building buzz with relevant content
In social media, content creation seems to be a common challenge. We often hear that creating content is time consuming and difficult. One option I always encourage my clients to consider in their social media strategy is posting about relevant events such as holidays, theme days and anniversaries that tie into the company's values. Posting…
Get a Google Gig
Waterloo Region now has the largest development office for Google in Canada. Steven Gregory Woods is responsible for leading engineering activities at Google’s swanky new Waterloo office. A Canadian entrepreneur, Steven joined Google in 2008, and after leaving the region after graduating from the University of Waterloo,, and spending…
Well Hello Neighbour! Google Moves into the Breithaupt Block
Google is expanding in Kitchener-Waterloo and the move of the company’s office location from the Tannery building into the Breithaupt Block is officially well under way. On Monday November 16th, 2015, Google employees began making their way into the historic building, and are now the new ‘kids’ on the Breithaupt Block. Chefs arrived…
Interactive Digital DisPLAY
Interactive digital displays can be as small as mobile tablets, or as big as the largest screens. Individuals interact with technology across a variety of means on a daily basis, but as the world becomes more digitized, interactive digital displays are changing the way we engage. "Share a coke" proves even…
Does your brand Ping and Bring?
You’re in the biggest rush since gold was discovered in the Yukon and you are walking through the mall when you receive a text message. You only have a half an hour to get home, and you need to pick up soccer socks for your daughter, before driving over to another plaza to pick up new winter car mats. You reluctantly pull…
Awards Gala for the Canadian Association of Marketing Professionals
The Liberty Grand in Toronto set a wonderful stage for the first grand affair for CAMP - the Canadian Association of Marketing Professionals - the Canadian Association of Marketing Professionals. The organization includes a variety of marketers from different backgrounds, interests and professions who come together in order to connect and…
Mad Hatter's Fave Apps
We thought it would be neat to create a blog of our teams fave mobile apps. Enjoy and try a few faves out. Keep yourself organized with the built in reminders that can be created based on time, date or location. Can create lists or schedule specific dates and times in order to stay on top of all your events.…
President of FedEx Canada Lisa Lisson Leads with Authenticity
I met the President of FedEx Canada, in an unlikely place - in front of the bathroom mirrors at a conference. The conversation was reminiscent of many chats I’ve had with friends in front of such mirrors over the years. I was struck by her charismatic charm, humble grace and alluring leadership qualities. I understood immediately, why…
Lack of Sleep Giving You the 'Blues'? Check Out the App to Help You Snooze
What is Blue Light?Blue light refers to the artificial light that is emitted from technology devices such as TV’s, tablets and cell phones. The light emitted disrupts the body’s production of melatonin (a hormone that’s created and released by a small gland in the brain at the first signs of darkness). It involves our body’s internal clock and the…
Mad Apps: Check out our fave cloud based productivity apps
As technology experts and enthusiasts we always get asked, "What would you recommend?", the answer always is, "Depends on what you need." However, here’s a quick breakdown of some our fave cloud based productivity apps. The Mad Hatters love Pipedrive for its simple sales management tools and online dashboards.…
Take the Lead on Lead Generation
We have to put our Canadian software star Eloqua, to the top of the list for enterprise level demand generation and marketing automation. Founded in Toronto, Ontario, Canada, by three Queen’s University graduates, Steven Woods, Mark Organ, and Abe Wagner, the company continued to grow successfully over the last decade. On December 12th, 2012, just…
Experience Estimote & Discover the World of Mobile Proximity
Estimote, Inc. was founded in 2012 by Jakub Krzych and Łukasz Kostka and is headquartered in New York. The company offers beacons and stickers that come in a variety of colours and act as tiny computers. Estimote beacons have tiny wireless sensors embedded in them, which allow for them to broadcast information to compatible smartphones within…
Proximity Marketing Plays
Mobile and proximity technology can work together and be used to find, connect and inform people of places, promotions, and even of other people’s presence in the marketplace. In addition to the GPS systems and other permission-able based ways to detect devices, sensors can also be used for proximity marketing plays. Check out how…