Digital eMotion
The last of Mad Hatter’s Marketing Technology Series, Digital eMotion, looked at new ways to connect with customers through interactive experiences. From turning cars into video game controllers (as shown above) to dancing with Mickey Mouse, we dazzled the audience with awesome, thought provoking, digital possibilities. Alongside the…
Measured in Milliseconds
According to Digital Inspiration, there are more than 182 million websites on the internet. Most major search engines prepare for certain search requests ahead of time using a technique called indexing. They need to index millions of pages which means that their crawlers need to evaluate your entire site in a small fraction of seconds. The…
The Knowledge Graph, Google Humanizes Search
In its constant quest to take technology to the next level, Google’s most recent service, the Knowledge Graph, is designed to enhance the user’s search experience even more. According to Google, it’s “a “graph”—that understands real-world entities and their relationships to one another: things, not strings.” The Knowledge Graph is…
Imagine Museums of the Future
I had a chance to visit some museums over the holidays and was pondering the challenge that they have to maintain relevance in today's hectic noisy society. I was particularly impressed by the changes that are in progress at the Toronto Royal Ontario Museum (#ROM) under the direction of their CEO @JanetCarding. During her…
Connecting to Customers
The artwork that can be created using Fractals is gorgeous. I just stumbled on Jock Cooper's Fractal Art animation gallery while we were looking for examples to post. Not only are they gorgeous, but they are a great example of how social media networks spread. Going viral is an ambitious goal, but it's not just a matter of luck. For…