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Consider this: you work at a business and know that social media is a great way to promote products and services. You do some research and decide that the company should be present on Twitter. You create an account, secure and brand the company’s Twitter handle, and over time to follow relevant accounts and start to tweet with your followers, but now what? If you are looking for ways for your business to connect with a larger audience on Twitter, you will be pleased to learn about a few different advertising options available including Promoted Tweets, Promoted Accounts, and Promoted Trends.
So What is a Promoted Tweet?
Promoted Tweets are essentially the same as a typical Tweet, however, the value is in amplifying your message to a targeted audience at the right time with the placement of the Tweet and the ability to reach a wider group of users and/or to spark engagement from their existing followers. Just like any Tweet, Promoted Tweets can be retweeted, replied to, liked and more, the only real visible difference is Promoted Tweets are labeled with a Promoted Icon and may be shown when a user is logged in or logged out of Twitter.
See related: How do Promoted Tweets work?
Promoted Tweets Success Story:
Want to see an example? Click here to see how Promoted Tweets helped @Chegg align with the #PolarVortex conversation to reach college students and drive book sales
