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In social media, content creation seems to be a common challenge. We often hear that creating content is time consuming and difficult. One option I always encourage my clients to consider in their social media strategy is posting about relevant events such as holidays, theme days and anniversaries that tie into the company's values. Posting about relevant events is an easy way to create content while humanizing your product service or brand. There is always something trending in social media, so take advantage of social listening software platforms like Sysomos to discover where the conversations are occurring, and participate if you can add value to the conversation. Relevant content allows you to be authentic and relatable to your audience
 
Since the Star Wars movie, #CyberMonday and #MotivationMonday are all hot topics on Twitter right now, let's look at a few of the many ways that companies are tweeting about the relevant topics to engage on social media: 
 
  • Asking Questions 
     

 

  • Did you know

 

 

  • Using quotes 

 

 

  • Sharing articles and links that your audience would appreciate 

 

 

As you can see there are many ways you can go about sharing relevant content on social media. If you are unsure where to start, let us help you. 

 

 

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