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Interactive digital displays can be as small as mobile tablets, or as big as the largest screens. Individuals interact with technology across a variety of means on a daily basis, but as the world becomes more digitized, interactive digital displays are changing the way we engage.
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There is a difference between digital displays and interactive digital displays. Interactive digital displays (IDD) engage us to move, play, interact, and join in fun and interactive games and activities bring great joy and delight in the experience which is why marketers and brand management teams are integrating interactive digital display into their strategies.
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The interactive display is a marketing tool that is customer orientated, allowing the customer to feel appreciated, and in turn they remain loyal and appreciate the brand. Interactive displays can capture product features, can have swiping with just the motion of your hands or arms using gesture technology. Kids can get in the action too and forget they even have a boo boo.
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The main purpose of an interactive display is to create a ‘wow factor’ with the customer and enhance their experience as a consumer. This type of engagement encourages creating an amazing digital engagement experience. There are multiple purposes for and types of interactive displays available ranging from IWB, kiosks, digital mirrors, interactive tables, motion sensors and touch screens which can swipe and take photos.
Interactive displays command attention, create in store entertainment, engage and educate customers about products, and encourage further web browsing. Prior to purchasing an interactive display, one should consider what exactly they want the display to do, how wide of an audience they intend to reach, and who is included in that targeted audience. You will need to consider your budget and which desired display features are involved - wireless, required resolution, LCD or LED, multi-user, ease of use - to build a great brand experience. You should think about mobile devices and use creativity to see if your digital engagement can be integrated with mobile devices allowing users to play with their smartphones while watching the game or chasing the leaderboard on the big screen.
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And if you do have the budget, you can make a display out of just about anything - even a car - and build brand buzz, create digital eMotion and dazzle audiences young and old alike. This is digital brand engagement at its essence.
