Target’s Market Pantry Line
Whether it’s Wal-Mart’s “Great Value” or Costco’s “Kirkland Signature”, we are all familiar with generic brands. Some are quite boring in terms of image and marketing. Here’s an interesting marketing twist in promoting “generic”, or “no name” groceries. If you’ve ever shopped at Target during its short-lived stay in Canada, you…
Snapchat Geofilters: The Overlay Marketing Play
Are Geofilters the new Hashtag? Snapchat Geofilters are not a new phenomenon like Pokemon Go, they have been around since 2014. However, digital marketers understand how important Snapchat is and the opportunity that custom geofilters have on social media engagement. On any given day, Snapchat reaches 41% of all 18 to 34…
The Rise Of Organic Food In The Digital Era
Quick question: are organic brands able to connect with consumers just because they are healthier? Not sure? Ponder this next: is being healthier enough to create a food movement and a trend that is making history? Let's take a look at some organic food businesses that understood social media at the very beginning: …
Pet Food And Its Digital Journey
Believe it or not, brands, including pet foods, are using cultural movements to woo and win a new generation of consumers. People long to be part of something bigger than them. There is a lot of emotion surrounding the ones we love, and that emotion naturally extends to our cats and dogs. The question some marketers are…
Messages Hidden in Brand Names
Identity is everything. Branding influences how others see your company and how they recognize and resonate with your brand. Branding can best be defined by the image or resonation that remains in ones mind when associating an item or action with your brand. Watch this short video below to understand the importance of branding. It…
The Myth of #HowTheyRoll
Sitting by the pool or camping with a beer in your hand is the perfect remedy to a hot summer day. A couple of weeks ago, I was shopping at my local Beer Store and one beer caught my attention. I can't tell if it was the brand name or the packaging design. I’m not a Beer expert but I tasted the beer and I liked it.…
Integrated learning begins with technology partnerships
Integrated learning, the learning theory that has gain popularity in classrooms across the country, centers on this idea of “identifying opportunities to link related content and/or skills in two or more subjects and to give students practice in meeting expectations from two or more subjects within a single unit, lesson or activity (Ministry of…
A+ for Prezi
Prezi is a presentation software which is based on the cloud yet also has an app to download for one to work on, and view Prezi's when not online. Prezi is popular due to the user interface zoom function. Founded in 2009, Prezi has over 160 million presentations and 60+ millions users across the globe. Originally created to…
A mask, a retailer, and the joy of marketing
Late last week, shopper Candace Payne posted a Facebook video of herself wearing the new Star Wars Chewbacca mask she'd bought at Kohl's. The video, shows Payne laughing wildly as she wears the mask. It's been viewed hundreds of millions of times, breaking a Facebook Live record and earning Payne the nickname "Happy Chewbacca Mom…
We The Marketers
Let's begin by giving Lowry uber kudos for scoring just less than half of the teams points during game four of the NBA Conference Finals. The Toronto Raptor's played hard the entire game, representing the North, resulting in a well deserved win for Toronto. #wetheNorth "Basically, we were a team that…
Common census: how to utilize census data
Like many other Canadians, I received my census document in the mail and filled it out early last week. Alas, I only received the short-form version much to my data-loving, statistics-adoring heart. Puns, dad jokes, and Shakespearean guffaws aside, the census is often an overlooked, underutilized tool for marketers and techies alike. The…
Instagram rebrand causes reaction
It seems the Internet is quite vocal when a brand introduces a new look. On May 11 Instagram, the popular online mobile photo-sharing, video-sharing, and social networking service, unveiled a new logo. Related: Instagram Influence Mad Recap People did not hold back their opinions on social media, and outlets…
Science Influencers and Inspiration
Social and mobile technology has changed the world we live, play and work in. Communication and collaboration are constantly occurring with social engagement driving awareness and contributing to innovation. Aside from constantly emerging - technology spreads awareness, encourages conversation, and…
Google Analytics Permissions Guide
Google Analytics lets you track web traffic of your online presence. As the most widely used web analytics tool available, it is a crucial tool for assessing the effectiveness of your websites and social media outlets. Using Google Analytics in a team environment may involve setting up unique permissions for multiple users. You may need…
Content marketing, a royal affair
Content marketers have a tough job cutting through the noise and communicating directly and instantly with consumers on social media. Marketers know that aligning a brand with a newsworthy event or trending conversation about niche topics like fashion or sports can result in an increase in engagement and interaction, but when hijacking hot topics…
Understanding YouTube Mad Recap
Snapchat Stories, Vine Videos and YouTube was the eighth part of our Social Media Madness Series. We explored each platform in depth - from an initial overview of the platform to the different ways brands have approached it to advertise. One may find content ranging from music videos, TV clips, blogs, vlogs and educational videos.…
Snapchat Stories Mad Recap
Snapchat Stories, Vine Videos and YouTube was the eighth part of our Social Media Madness Series. We explored each platform in depth - from an initial overview of the platform to the different ways brands have approached it to advertise. Snapchat allows users to video & voice call and to send 'still' or (up to) ten second video…
Workplace wellness and wisdom tips
People often wonder what it is like to spend a day down the rabbit hole and be part of the madness at Mad Hatter Technology. Seeing as it is #MondayMadness, we thought we would share some workplace wellness and wisdom from our Tech Lab, Creative Suite, Buzz Machine and Whiteboard Room. Keep on movingIt is important to get up and move…
Step Your Social Engagement Game up
Social media engagement is an important marketing strategy for all businesses as the traditional way to engage and market to a desired audience has changed over the years. Content must be curated and crafted in creative ways as well as the captions that accompany them. Ways to Encourage Engagement…
Read it on Reddit Mad Recap
Read it on Reddit & Take in tumblr was the seventh segment of our Social Media Madness Series. This session was focused on exploring each outlet in depth and understanding how to navigate each of these informational platforms. Reddit & tumblr are as original as they are active and each are a never-ending scroll and supply of information…