Social Snapshot: Snapchat & Vine
Strategy: Snapchat can be used as a form of marketing and build demand for your business by sharing information that disappears after a set amount of time. The information shared can then lead followers to visit other social sites (as the video disappearing can cause anticipation). People tend to share what is seen by word of mouth, letting…
Social Snapshot: Twitter & Tumblr
Strategy: Twitter is a global platform used for sharing information, images and videos. You can choose to follow people who share the same interests/are involved in the same business as you. Following everyone that follows you is discouraged, as you should only follow those you trust and can learn from. On Twitter you may;…
Social Snapshot: Instagram & Pinterest
Strategy: Instagram is a social site built for mobile photo and video sharing allowing you to connect with companions or companies, in order to stay up to date with what’s happening where and with whom. Hashtags, captions and geo-tags are attached to photos in order to reach a wider audience. Instagram can be used to:…
Social Snapshot: LinkedIn & Facebook
Strategy: LinkedIn is a professional network used to research and connect with people as well as companies. LinkedIn encourages and requires honesty and transparency, as profiles are viewed by known and potential associates. There are many features of LinkedIn including; *suggestions to connect with people or who has …
Social Media Scheduling Apps
Hootsuite A fellow Canadian company, Hootsuite was founded in 2008 by Ryan Holmes and operates worldwide. It is the most popular social relationship platform that’s able to execute campaigns across multiple networks as well as measuring, tracking and managing information as well as an auto-scheduling option-all from a single dashboard.…
Celebrate STEM-Science, Technology, Engineering & Math
STEM consists of fields involving the science, technology, engineering and math. STEM occupations are necessary in leading and assisting societies with resources and innovation. According to Million Women Mentors, women have been, and currently are, underrepresented in fields of STEM. There are a variety of suggestions that could possibly explain…
Social Summit Mad Recap
Thank you for coming together to listen in to some of our community’s most influential social media leaders. Over 200 attendees from across Waterloo Region discovered insightful tips, trending technology, and marketing strategies for digital engagement. Speakers shared success stories, predictions & social media perspectives…
Mad Hatter Technology - Fave Social Media Apps
Mad Hatter shares some of their favorite applications and utilities to keep them on top of their social media landscape. Hootsuite give you the ability to manage all your social networks and schedule messages for future publish, Hootsuite gives you a wide scope of your social media activity. …
Social Summit Presentations
Did you miss a few points or couldn't write down your notes fast enough? All of the Social Summit presentations are posted here for you. Social Media Crisis Julia Rosien, Brand Engineer & Global Social-ite, Restonic & GoGirlfriend Social Media Crisis from MadHatterTech Change in the…
CBC's Andrea Bellemare - Fave Social Web Apps
1. Topsy Topsy is a real-time search engine for social posts and socially shared content, primarily on Twitter and GooglePlus. The service ranks results using a proprietary social influence algorithm that measures social media authors on how much others support what they saying. The service also provides access to metrics for any term…
Casie Stewart's Fave Mobile Social Apps
Cassie Stewart and Mad Hatter Technology Agency Director Melanie Witzell chat apps after the Social Summit event. Check out the apps Casie uses to manage her social media - on the go, on the mobile, all the time. Zite Zite is an intelligent magazine that helps you discover interesting things to read…
10 Canadian tech starlets you need to know
At Mad Hatter Technology Inc., our team was inspired by International Women’s Day, which has evolved since its inception in the early 1900’s. March 8, the official International Women’s Day, is now celebrated in almost every country, and is a national holiday in many of them. So take a look at these ten talented Canadian Women in…
Student Leadership Conference
Innovation, leadership, collaboration and the sharing of ideas were the themes of the day and this is exactly what transpired, as the energetic students cheered, danced, texted, tweeted, listened and learned how to go out in the world and do great things.
Creative That Feels Human
It's amazing what happens when great ideas and great design collide. Take thehumanproject.us website, with the ambitious goals of connecting people together to talk about the challenges and opportunities we face as a species, and the good sense to frame their project in a clear, clean, and striking way on their homepage. When we arrived…
Social Media Ref
On October 25 I attended my first Social Media Ref, which is a panel of industry experts, journalists, bloggers, and influencers who debate on topics relating to social media. Cision - The Social Media Ref? from Frayed Media on Vimeo. The event was well organized by Cision Canada, and encouraged a conversation about…
Go M.A.D.
Marketing Technology Series Part 6
Time is money. Marketing Automation on Demand enables your business to save time, and resources.
The Knowledge Graph, Google Humanizes Search
In its constant quest to take technology to the next level, Google’s most recent service, the Knowledge Graph, is designed to enhance the user’s search experience even more. According to Google, it’s “a “graph”—that understands real-world entities and their relationships to one another: things, not strings.” The Knowledge Graph is…
Google - Beyond the Search
There seems to be a denial of people in the world of windows to recognize the paradigm shift in the way day-to-day business is being done and information is being accessed. There is no better way to access information than the internet – convenience and accessibility is trumping the trumpeting IT directors and managers whom continue to cite ‘…
The Wonder of Christie Digital MicroTiles
We are completely in love with Christie Digital MicroTiles. The design of the MicroTile itself is a engineering work of art that supports simple. Installation, flexible arrangements of the tiles, and overall excellence that can only be seen as you are installing them. With the modular design of the components of the MicroTile,…
Beyond Post-It Notes: Cool Display Technology from 3M
Competing for customer attention with signage and displays is a challenge particularly with the visual and auditory noise that surrounds us. Display screens are expensive and disrupt your visual displays and high quality static display print is also costly. Thanks to the wizards of 3M, you now have an alternative. Vikuiti™ is a…