Thank you for coming together to listen in to some of our community’s most influential social media leaders. Over 200 attendees from across Waterloo Region discovered insightful tips, trending technology, and marketing strategies for digital engagement.   

Speakers shared success stories, predictions & social media perspectives including the inside tricks, tools and behind the scenes technology used by industry professionals and social media strategists. It was a fantastic morning and thanks to those who shared on social. 

Here are the words of inspiration, presentations, fave apps and key technology takeaways. 

Social Media Crisis

Julia Rosien, Brand Engineer & Global Social-ite, Restonic & GoGirlfriend

Julia advised on how to turn a social media "crisis" around, to create an opportunity for a valuable and positive engagement with your brand.

• Engagement is a mutual connection between two people.  E=mc2
• A “Crisis” is an opportunity for conversation. 
• Always apologize to amend a situation if and when needed. 

Download Presentation

Change in the Newsroom

Andrea Bellemare, Online Host, CBC Radio One

Andrea has spent her life chasing down stories, fact finding and interviewing people all over the world and shared the inside tips on how the newsrooms digs up stories. 

• A Google image search can help you authentic the origin of images and find the original. 
• Convert addresses to longitude and latitude, and you use these coordinates to search certain areas for regionally focussed tweets. 
• Speed up your shares to social with the Bufferapp.com

Download Presentation

See Andrea's Fave Social Web Apps

Chatter & Channels

Melanie Witzell, Agency Director, Mad Hatter Technology
Nicole Stuber, Content Curator, Mad Hatter Technology

“Life is about luck. The harder you work the luckier you get.” 
Melanie Witzell, Mad Hatter Technology

What can you learn from supermodels, satellites, corporations & mega media stars? 

• Be a supermodel - the sum is greater than one. 
• Be Responsive & stay connected to the right channels.
• Technology can take you anywhere in the world.   
• Be Authentic - stay true to you and you will build your brand 

Download Presentation

View Mad Hatter Technology’s Fave Apps

This is My Life

Casie Stewart, Social Media + Director

Casie Stewart was all energy and inspiration, as she shared her walk on the red carpets of TIFF and how her digital travels to Disneyland helped reach a new audience for Disney.  Preparation was key to her all time favourite social media and life moment - with the one and only Justin Timberlake - how about that selfie with JT?   She highlighted her experience as the Virgin brand ambassador, including chats with the Virgin founder himself, Sir Richard Branson.

And this image captures Casie’s idea of the secret to success. 

Download Presentation

Casie’s Fave Apps 

Generation Z

Kelly Lovell, Youth Mobilizer

Kelly is on a mission to bridge the gap to the youth generation. 

• Engage the youth generation with social responsibility
• The youth community is a powerful consumer segment
• Youth can make change happen

​​

Social Snapshot

Discover insights that will instantly allow your business to focus on what is important, capture your audience, develop stronger relationships and take another shot at social.

Try it today and see how you rank in the social arena.