CoverGirl Continues to Earn Coverage
CoverGirl is a company that understands how to get media attention. Usually it is for partnering with celebrities including Katy Perry, but today it has made headlines for making history with social media influencers. The brand has two new beauty ambassadors in its latest ad, released today, who are not the typical faces of CoverGirl.…
Mannequin Challenge Mania
From celebrities to college students, collaborations across the globe are occurring, capturing video feed of the mannequin challenge that emerged less than a month ago. Believed to have first emerged at a high school in Jacksonville Florida as a prank near the end of October 2016, the social media trend captures video…
Microsoft Surface Studio
Apple products are famous for being built sleek, powerful, user friendly and usually on the expensive side. For the better part of history on the creative scene and ever since designers moved on from enormous drafting tables and doodle covered notebooks to using some serious computer hardware, Apple's MacBook Pro was the go-to piece of hardware…
How a mask gets media attention during The Us Presidential Election
As a public relations professional, clients often ask me what it takes to get media coverage. While this is not a simple question to answer, the best advice I have on how to get coverage is to put yourself in the journalists shoes. To do so, you need to understand their profession and what makes something ‘newsworthy.' Related Chatter:…
The Good, the Bad, and the Bot: The Swaying Power of Bots in the US Presidential Election
Like many digital natives, I believe that there are infinite places in society that can be improved by technology - inclusive of government and elections. But if there is anything that can sway that belief, it is the role that Bots have played in the US Presidential Election over the last year and a half. The Good My hope for the world…
Hello, Google Home
Recently, I have been enjoying the benefits of Siri. When I want to know if a store is open, the date a movie was released or confirm information my friends and I are discussing, I ask Siri for the answer. We have Google Maps, Google Search, Google Mail and Google Earth and now, we welcome Google Home & Assistance into our homes …
Kodak Brings Back Old Logo
Even though technology is evolving at an alarming rate and becoming an inseparable part of our everyday life, there are still a few old school brands that have stuck around. Kodak is one of these brands and it has recently announced that it is getting a new logo by in part bringing back the old one.Work-Order, a New York-based studio that…
There's a New Mac in Town
As I approach almost two years of being an avid Mac user, the release of the new MacBook pro has me excited and eager to head to the Apple store and familiarize myself with their newest device. The new MacBook has a few neat features such as a touch bar, fingerprint id and a longer battery life - which we will explore…
Virtual Reality is Prized at Beijing's Palace Museum / Forbidden City
Beijing's Palace Museum, also known as the Forbidden City, has embraced virtual reality in all elements of their existence as a museum. Virtual Exhibits The "Porcelain from the Ming and Qing Dynasty Imperial Kilns: Archeological Finds at the Palace Museum and in Jingdezhen" exhibit at the Museum is a completely virtual exhibit…
Instagram's new features support users in need
Instagram, the popular photo-sharing app, launched #PerfectlyMe on October 17 to coincide with National Body Confidence Day. The campaign, in partnership with Seventeen, was created to begin a conversation about body image and create a community where we accept and celebrate ourselves — and each other — for the amazing individuals we are.…
Municipal Engagement in the Age of Social Media
Before social media, interacting with the citizens involved town halls, going door-to-door, newspaper and radio ads, and foot traffic into city hall. Social media has expanded the reach of municipalities, attracting tourists and engaging citizens at exponential rates. While the sizes of the municipality may impact the number of initial buy-in from…
Periscope Particulars
We've been creating photo albums on Facebook showcasing chapters of our life. We've been crafting text to paint a picture of what we'd like to share, or what we are thinking in 140 characters. We started sharing snaps - brief video clips or still images of what is occurring in that exact moment, possibly highlighted with some…
SickKids Campaign Earns Media Coverage
If you want to get some earned media coverage, you need to find a way to fight through the noise. The powerful SickKids Foundation ‘Sick Kids VS’ campaign features real young patients ready to tackle any obstacle and is a great example of how to gain some PR buzz. With powerful videos (that already have close to 500,000 views in a week) …
Facebook Live Trips and Tricks
Facebook live videos are capturing our attention and taking up prime real estate in our timelines. Related Chatter: A Mask, A Retailer, And The Joy Of Marketing Now everyone including public figures and brands can broadcast live on Facebook, and here are 5 reasons why you need to join in. 1. It’s easy - To…
Pantone Studio App
On the creative scene and in a world filled with colour, Pantone is easily considered as the universal language of colour and the official guide for print designers. However, Pantone did run into some challenges in the recent years. One of these challenges was keeping up with technology and evolving with it, which meant being easily…
Emoji Expression & Engagement
Ever hosted a conversation that only involved emojis? I have and it can be quite humorous. Emojis are a way to communicate with others without text, a way to express ourselves (what we are doing, how we are feeling or what we are thinking) and they have grown to become quite popular - there is a movie about them…
Supporting the Blue Jays with Social Media
Canadians across the country are cheering on the home team tonight as the Toronto Blue Jays face the Orioles in tonight's World Series Wold Card game. And while sports marketing has always helped gather support, the utilization of social media is a game changer. For tonight's game, we've got you covered on how you can support the…
Snapchat Spectacles
When's the last time you heard someone say "Snapchat that" or "What is your Snapchat?". Most times Snapchat users request an account users 'Snap' name, or call the content shared 'snaps'. Though Snapchat has been referred to as 'Snap' for a long time, the company recently renamed themselves to 'Snap Inc' as opposed to Snapchat.…
The New Yorker's Augmented Reality & Mobile App Completely Transforms Magazine Advertising
"This augmented-reality experience—both the covers and the ads—represents innovation, creativity, and next-level storytelling—longtime hallmarks of The New Yorker." - Lisa Hughes, publisher and chief revenue officer of The New Yorker Completely transforming print media and advertising, the New Yorker's Innovators Issue combines…
Streaming on Spotify
Due to the variety of music streaming apps available, people are less likely to purchase music (off of iTunes, in stores and online). Youtube and other streaming / download services have been around for quite some time, but with data consumption and advertisements, it is sometimes not ideal to stream from such sites. Founded in…