Share
Strategy: Snapchat can be used as a form of marketing and build demand for your business by sharing information that disappears after a set amount of time. The information shared can then lead followers to visit other social sites (as the video disappearing can cause anticipation). People tend to share what is seen by word of mouth, letting the product do its own marketing.
Content shared could be:
- Sales, events, and promotions
- New products/behind the scenes
- Short sneak peeks of how to use products
- Previews of new products/collections
Snapchat is communication-marketing and information shared is time sensitive, so include calls to action as information needs to be quickly displayed as well as easy to remember.
Etiquette: To grow your Snapchat audience you have to ask people to follow you, which makes the initial interaction one to one, making it more personal. You want to make your customers feel connected and valued and in turn they will speak fondly of your business to others, growing your client base.
Strategy: Vine is a micro video application that plays videos for six seconds and then loops the video. These clips are usually viewed and shared on Twitter or Facebook reaching a large audience in a short period of time. Vine videos are as quick and inspirational as they are creative, and can be used to promote your product or service.
Use Vine to:
- Convert video viewers into website traffic
- Tease the audience with new products
- Show how to get the max use of existing products
- Reveal behind the scenes of business
Vine videos can save the company money, as the videos are able to promote the product and services themselves. Another idea is to include your company logo or a caption with a link to your website into the videos, embedding the brand in peoples minds. Include hashtags in the captions so videos become more likely to reach a wider audience and shared across different social sites.
Etiquette: Vine is an ideal marketing application used to make short, stunning videos. Vine is about being brief, but when making a vine, shoot video so it doesn’t come to an abrupt end (maybe include something with product or logo in it). Could even make a sound only vine as audio builds suspense because Vine users are used to viewing content shared. Avoid posting negative or offensive content as Vines can become viral quicky. Vine is used to advertise and promote your products, allowing for simple sharing.
Tips: Vine is video marketing application, so consider what type of videos you want to create, how you intend on communicating with your audience, and if you have resources to film. Ideas for content could include; candid camera (catching people in the act), creating and uploading a series of videos, or sharing quotes or key words flashing with images.
