Mad Hatter shares some of their favorite applications and utilities to keep them on top of their social media landscape.

What's your audience saying about your brand? Find out, engage them, and save the day with Hootsuite's best-in-class social media monitoring tools.

Hootsuite's social media analytics give you an in-depth view of how well your social media efforts are being received, so you can run with what's working or change directions.

Trello

Trello is simple on the surface, but cards have everything you need to get stuff done. Post comments for instant feedback. Upload files from your computer, Google Drive, Dropbox, Box, and OneDrive. Add checklists, labels, due dates, and more. Notifications make sure you always know when important stuff happens.

Trello stays perfectly in sync across all your devices, wherever you are. There are fast and intuitive apps for the web, Android phones and tablets, iPhone and iPad, Kindle Fire, and Windows 8.

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Zite

Zite is an intelligent magazine that helps you discover interesting things to read.

Zite learns what you like and gets smarter as you use it. Zite analyzes millions of articles each day and brings you the best of your favorite magazines, newspapers, authors, blogs, and videos. Zite also helps you to discover content that you won’t find elsewhere.

Pocket

Pocket has been named one of the best apps for iPhone and iPad by the App Store.

Over 12 million people use Pocket to easily save articles, videos and more for later. With Pocket, all of your content goes to one place, so you can view it anytime, on any device. You don’t even need an Internet connection.

Don’t lose track of the interesting things you find by emailing yourself links or letting tabs pile up in your browser. Just save them to Pocket.

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Bitly

Own, understand and activate your best audience.

Drive efficiency and performance of your strategy and tactics across all marketing technologies.

Control your brand and capture your data. Shorten and brand your links using Branded Short Domains and optimize link performance through Custom Bitlinks.

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Google Analytics

Your customers go everywhere; shouldn't your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.

No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.

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