Facebook Live Trips and Tricks

Facebook live videos are capturing our attention and taking up prime real estate in our timelines.

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Now everyone including public figures and brands can broadcast live on Facebook, and here are 5 reasons why you need to join in.

1. It’s easy - To broadcast live on Facebook you simply need to login to Facebook and follow the steps to get started.

2. It’s cheap - You don’t need to invest in expensive equipment or hire a professional to reach Facebook's 1.09 billion daily active users.  All you need is an iPhone or Android device and you can broadcast quality content in minutes.

3. Expands your reach - Facebook gives priority to live videos in the news feed and People spend 3x more time watching Live video than non-live video on Facebook.

4. Builds Engagement - Facebook Live is a great tool to build engagement and respond to feedback from your audience. You can promote your live broadcast in advance to build excitement, acknowledge your audience when they ask questions and comment in real-time and thank them for their time before you end the broadcast.

5. Offers valuable insight - Facebook Live is a great way to get insight and valuable metrics on what works. According to Facebook, these metrics help publishers better understand who’s watching their videos, how audiences are engaging with Live video, and how sharing contributes to video distribution.

Mad Tips: If you are going to do a Facebook Live Broadcast we encourage you to keep these these tips in mind

• Use the Facebook Live Map to discover what is being broadcast live around the world right now
• Test your lighting and sound before you go live
• Prepare what you are going to say in advance
• Make sure you have a good internet connection  
• Use Facebook Live to show people the value in attending your seminars, conferences and events
• Make sure there is enough battery power to last the entire broadcast
• Write a clever title and description
• Ask viewers to subscribe to your channel or turn on notifications for future broadcasts
• Tie the broadcast into relevant content
• Facebook recommends that you go live for at least 10 minutes, although you can stay live for up to 90 minutes at a time
• Let your audience know where they can go for more information
• Save and share your video