SickKids Courageous Campaign
The Hospital for Sick Children, widely known as SickKids, is dedicated to improving children's health. Founded in 1975, SickKids is located downtown Toronto and seeks to improve the lives of children through patient care, research and teaching. SickKids worked with marketing and advertising agency Cossette, to…
The Fight Against Fentanyl
Waterloo Region is one of many places throughout Canada and the United States that are experiencing a rise in the number of fentanyl related deaths at an alarming rate. Fentanyl is a powerful synthetic opioid, it is similar to morphine as it is used professionally as a pain killer, except fentanyl is 50 to 100 times stronger depending on its…
Snap Map
What's your go to messaging application? Why? Do you prefer to communicate via text, voice notes or video messaging? Snapchat has been one of the most popular messaging platform for the past while, as its capabilities incorporate all competitor abilities - photo, video, audio, text, drawings - that disappear within a time frame.…
Your Next Adventure Could Be an Emoji Away
Emojis have taken over the way that we communicate. It was only two years ago that “Face with Tears of Joy” won Oxford Dictionary’s Word of the Year. Emojis, as descriptions of places, are also incredibly common. We all have emojis that we associate with cities across the globe, be it surfing in Honolulu or the Statue of Liberty in New York. In a…
Managing the Social Media Madness
Social media has revolutionized the way we conduct our business on a daily basis. Every inch of the cyber network has in some way, shape, or form, influenced the way you think and whether or not you realize it is a whole different story. There is overwhelming evidence that shows the effectiveness and downfall of social media, but if you learn…
Importance of Hashtags & Geolocations
Ever click on a hashtag and get taken to a collection of images using the same hashtag? What about clicking on a geolocation and seeing the collection of images taken at the same place? If you have, you are well aware of the significance of attaching hashtags or geolocations onto pictures you post. Include a hashtag or two on…
2017 Tech & Trails Guide
Enjoying the great outdoors doesn’t mean leaving the tech at home. As an avid hiker and a techie, I spend as much time researching the right tech and apps to bring on my adventures as I spend planning out my trail routes. With this year’s trip an expansive exploration of the East Coast, my list of tech is all about those stars, trails, and making…
Molson x Montreal
Ever walked through Montreal and experienced the old town feeling? With all the historic buildings, cobblestone streets and pleasantness of the people, it would be hard not to. Montreal will be celebrating its 375th birthday this year, with some help from Molson Coors Canada. Montréal en Histoires is a not for profit…
Police Officer Protection: From Body Armor to Body Cameras
The job of a police officer is not for everyone, as it is a demanding on and off duty. There is a lot of training you must endure in order to have the skill set to sacrifice your life every time you put on your uniform. There are only small group of people that have what it takes to be a police officer. But even after all your training,…
How Crime Mapping is Making Communities Safer
Crime mapping has become incredibly popular as it is turning into one of many ways to successfully lower crime rates. For police services, crime mapping allows them to become more transparent in regards to the information that is shared to the public. For some communities, this has exponentially improved relations with the police. Initially,…
Crime Stoppers - Crime Campaign
Crime Stoppers is an organization that operates separate from the police, and 911. They encourage community members to speak up, and feel comfortable when providing information regarding crime. Crime Stoppers doesn't gather names and personal information from those providing information, which gives a sense of peace and protection. …
#HereForYou: Instagram's Viral Campaign for Mental Health Awareness
On May 8, Instagram launched one of its most viral campaign’s yet: #HereForYou. Working with bloggers, influencers and actors across the globe, Instagram has highlighted key voices of those with complex mental health experiences to remove the stigma. Moreover, it showcases how the platform has helped improved the mental health of their…
Sephora Makes a Statement
According to strategy magazine online, Sephora is the retailer innovator of the year. Using the TIP strategy - Sephora encourages their clients to teach, inspire and play when it comes to beauty. With over two thousand stores, across 33 countries, Sephora has made its statement in the beauty and skincare world. …
A Well-Streamed Life
With Bloomberg announcing a 24/7 live streamed news service to be hosted on Twitter, my quest for a completely live-streamed life seems to be closer than ever. For the last two years, my household has been completely cable-free (we don’t even have a landline) and I can't see that changing any time soon. We’re the typical millennial…
Fave Music Apps
Majority of my day is spent with headphones streaming music into my ears - while I work, while I travel and also often times when I am at home. With summer quickly approaching, moods improve,days get longer and BBQ invites become more frequent - so be sure to have an app or two on your phone for music incase anyone needs an impromptu DJ, or…
Google's A.I. Experiments Combines Experimentation with Fun
Google never ceases to amaze me. Clearly aiming to be the global leader in artificial intelligence, Google unveiled A.I Experiments last week. Currently, you can “explore machine learning by playing with pictures, language, music, code and more” with the following ten experiments: 1. AutoDraw 2. Giorgio Cam 3.…
Earth Day 2017 - Environmental & Climate Literacy
Earth Day has been celebrated on April 22nd since 1970. Each year a theme is selected in celebration of the earth and as a reminder that what we do, affects the planet we live on both positively and negatively. This year, the theme is environmental & climate literacy. Earth Day is recognized worldwide, and dedicated to…
Tracks Laid for Two-Way, All-Day Go Transit between Kitchener and Toronto
As a tech company that routinely finds ourselves drive and down the 401 to meet with clients in Toronto, we have been huge supporters of two-way, all-day GO Trains from Kitchener to Toronto. The majority of tech companies and small-to-medium enterprises in Waterloo Region spend a significant amount of time making this commute as so many vital…
Snapchat versus Facebook: the Saga Continues
My mother used to tell me that when someone copies you, it’s a sincere form of flattery. I’m not sure that Snapchat and Facebook would agree. As an early Facebook adopter, I’ve always loved the platform. And while I have dabbled with Snapchat, I find myself using Facebook, Twitter and Instagram the most. With this newest update from…
It's Good To Talk & #MakeItAwkward
Picture yourself walking through downtown Edmonton on a nice afternoon as a racial minority. All of a sudden, from a car stopped at the intersection, a group of White people start to yell racial slurs at you. What would be your response? Would you walk away? Confront them? Well Jess Lipscombe, a Black actor and former high-jump champion…