Mad Team Building
Most Monday mornings after our production meeting, the Mad Hatters do a team building activity. The purpose of the team building activity is to get to know each team members preferences and priorities when it comes to work flow. Each Monday the Mad Hatters have a potluck, each team member brings food to share as well as stories about their weekend…
What You Need to Know About the Dog Squad
Thanks to technology, police services have been able to run more efficiently as well as provide a safer environment for its police men and women. But what about their fellow dog officers? Well, just like any other police officers, technology has incorporated its way into helping K9 units, but in order to know more, you have to have a better…
Google My Business Tips
When's the last time you looked up your business on Google? Is your profile complete? Up to date? Go ahead - give it a try, then apply the tips below if you haven't already taken action. Google My Business is important as it relates to SEO and is one of the best marketing resources a company can have. Check out this…
Influential Advertising
Advertising is an important communication tool for companies, as it is a creative way to display information about a product, service or cause. Advertising is everywhere - sprinkled throughout social media, cluttering our email inboxes, all over the TV (in commercials and TV shows), spread throughout magazines, and also travels…
Red, Blue, and Green? How Patrol Cars are Going Hybrid
It is 2017 and everything that goes on in the world is usually done so while being environmentally conscientious. The push for eco-friendly development is a top priority more than it ever has been before. Ford has recently released a new police responder hybrid sedan, that is part of the 4.3 billion dollar movement in going green. A…
SickKids Courageous Campaign
The Hospital for Sick Children, widely known as SickKids, is dedicated to improving children's health. Founded in 1975, SickKids is located downtown Toronto and seeks to improve the lives of children through patient care, research and teaching. SickKids worked with marketing and advertising agency Cossette, to…
The Fight Against Fentanyl
Waterloo Region is one of many places throughout Canada and the United States that are experiencing a rise in the number of fentanyl related deaths at an alarming rate. Fentanyl is a powerful synthetic opioid, it is similar to morphine as it is used professionally as a pain killer, except fentanyl is 50 to 100 times stronger depending on its…
Snap Map
What's your go to messaging application? Why? Do you prefer to communicate via text, voice notes or video messaging? Snapchat has been one of the most popular messaging platform for the past while, as its capabilities incorporate all competitor abilities - photo, video, audio, text, drawings - that disappear within a time frame.…
Your Next Adventure Could Be an Emoji Away
Emojis have taken over the way that we communicate. It was only two years ago that “Face with Tears of Joy” won Oxford Dictionary’s Word of the Year. Emojis, as descriptions of places, are also incredibly common. We all have emojis that we associate with cities across the globe, be it surfing in Honolulu or the Statue of Liberty in New York. In a…
iPhone Accessories & Attachments
After attending a festivals over the past few weekends I noticed some neat iPhone attachments throughout the crowds. Aside from a screen protector, a phone case (usually pink) and my headphones, I haven't added anything out of the ordinary to my iPhone, allowing for enhancements. There are a variety of items one can purchase to…
Mobile Madness - The Moby Mart
Technology continues to advance and allow us to live futuristic lifestyles. Everything is automated - cars, cities, homes, machines, phones and now, stores. Swedish startup 'Wheelys' partnered with Hefei University in China and tech firm Himalafy, in order to produce a mobile shop, which is said to be similar to Amazons ‘…
Managing the Social Media Madness
Social media has revolutionized the way we conduct our business on a daily basis. Every inch of the cyber network has in some way, shape, or form, influenced the way you think and whether or not you realize it is a whole different story. There is overwhelming evidence that shows the effectiveness and downfall of social media, but if you learn…
Importance of Hashtags & Geolocations
Ever click on a hashtag and get taken to a collection of images using the same hashtag? What about clicking on a geolocation and seeing the collection of images taken at the same place? If you have, you are well aware of the significance of attaching hashtags or geolocations onto pictures you post. Include a hashtag or two on…
2017 Tech & Trails Guide
Enjoying the great outdoors doesn’t mean leaving the tech at home. As an avid hiker and a techie, I spend as much time researching the right tech and apps to bring on my adventures as I spend planning out my trail routes. With this year’s trip an expansive exploration of the East Coast, my list of tech is all about those stars, trails, and making…
Molson x Montreal
Ever walked through Montreal and experienced the old town feeling? With all the historic buildings, cobblestone streets and pleasantness of the people, it would be hard not to. Montreal will be celebrating its 375th birthday this year, with some help from Molson Coors Canada. Montréal en Histoires is a not for profit…
Police Officer Protection: From Body Armor to Body Cameras
The job of a police officer is not for everyone, as it is a demanding on and off duty. There is a lot of training you must endure in order to have the skill set to sacrifice your life every time you put on your uniform. There are only small group of people that have what it takes to be a police officer. But even after all your training,…
How Crime Mapping is Making Communities Safer
Crime mapping has become incredibly popular as it is turning into one of many ways to successfully lower crime rates. For police services, crime mapping allows them to become more transparent in regards to the information that is shared to the public. For some communities, this has exponentially improved relations with the police. Initially,…
The Ins and Outs of Community Engagement
It breaks my heart that community engagement is often just a buzzword that tossed around the table, often in the same breath as social media strategy. While community engagement is a huge part of social media strategies, it’s a completely different thing that needs it’s own showcase. What the difference between social media strategies and…
Crime Stoppers - Crime Campaign
Crime Stoppers is an organization that operates separate from the police, and 911. They encourage community members to speak up, and feel comfortable when providing information regarding crime. Crime Stoppers doesn't gather names and personal information from those providing information, which gives a sense of peace and protection. …
A Different Approach to Advertising
Who would have thought? A campaign directed at youth and focused solely on sugar. Seeing as children are easily influenced and also play a part in what, their parents purchase, this campaign is as surprising as it is serious. Recently launched by John St. (an advertising agency in Toronto), who is working with Heart &…