Immersive Imagineering & Disney's Use of 360 Degree Video
Disney’s engineers Imagineers have a long and magical history of integrating new technology. As an adaptive company, Disney continues to infuse the nostalgia of their first entertainment pieces, such as Snow White or Disneyland, with current and future digital practices. With a variety of engagement strategies, one of their most popular tactics…
Temporary Tech Tattoos
DuoSkin Wearables Can you imagine controlling your smartphone by swiping your skin? Treating your skin like a touch screen?! Decorating your body as a device?! Wearable tech has made a massive change. Leaders from MIT Media Lab and Microsoft have worked together in order to develop a wearable tattoo that…
‘Mini Rio’ Project a True Tribute
Imagine living in a city like Rio De Janeiro. A city famous for its lively spirit and culture, beautiful beaches, unique landmarks, colourful festivals and the recent buzz around hosting the 2016 Olympics. Doesn't it sound like a good candidate for illustration masterpiece in a form of pictograms? It did to digital designer, Fabio Lopez! Fabio…
Disney's Imagineering of Mobile and Geo-location Technology in their Magic Band
In eight glorious days, I will be in the sun-soaked land of Orlando, Florida in the happiest place in the world. You guessed it - I’ll be calling the Coronado Spring Resort at Disney World home for a glorious week. Being the techie that I am, one of the most exciting parts of this experience is getting up close and personal with Disney’s Magic…
Experiential Marketing
Experiential marketing creates opportunities for brands to engage with with current, and prospective clients. Being able to experience the brand offline and connect as opposed to messages being pushed out and being recognized as advertising / marketing is a better way to connect, and resonate with individuals. The ability…
Snapchat your way to the Voice - TV Meets Tech
If you ever wanted to be part of a hit TV show, it is now easier than ever. NBCUniversal announced today in a press release, that it has debuted the first-of-a-kind Snapchat television partnership called “The Voice on Snapchat.” The five-episode series can be found on Snapchat Discover every Monday, starting today, and is based…
Celebrating Women in the Olympics Through Design
What an amazing tribute to female athletes! Wendy Fox, a graphic designer and illustrator from Australia, has struck gold with her latest project. Her project, Women’s Gold Medalists, is gaining a lot of recognition because of its unique approach in showcasing women’s strength. With the use of infographics, Wendy captures the athleticism and…
App to Athlete, From the Stands to the Stadium
Every year, be it the Euro Cup, Stanley Cup, the Super Bowl, March Madness or the Olympics, I always look at my stash of athletic gear and say, “I’m getting back into [insert athletic sport or fitness regime].”The beautiful thing about the Olympics is that almost everyone has a small connection to sports, be it memories of running free in the…
Why Saving Links with Pinterest works at work
We are tech junkies and always searching for new ways to improve how we share interesting articles and collaborate as a team. Like us, your internal communications strategy might include weekly meetings, email, intranets such as Igloo, and/or mobile apps such as Slack and Pocket to name a few. However, if you want to keep it simple, consider using…
Air Canada's Flying the Flag
Creating a compelling hashtag, especially to support or create awareness around a campaign takes time, especially during a time of celebration and support of, and for the nation. Air Canada released this minute long video in recognition, celebration and support of #teamCanada at the #Rio2016 Olympics. The touching video was…
Experience the Rio Games with Google Maps
The Rio Summer Games has a gold medal for the integration of technology. Considered to be the most technology-centered sporting event yet, these summer games have everything from virtual reality to 3D video technology. While Google is being credited for its use of Cardboard and VR during the games, they have not limited their technological…
Snapchat Features the Olympics
Earlier this year, Snapchat and NBC announced that they would be working together to bring the 2016 Rio De Janeiro Olympics to Snapchat users across the globe. The deal agreed to show highlights from the 2016 Summer Games which is a HUGE deal as this is the first time the network has agreed to…
Target’s Market Pantry Line
Whether it’s Wal-Mart’s “Great Value” or Costco’s “Kirkland Signature”, we are all familiar with generic brands. Some are quite boring in terms of image and marketing. Here’s an interesting marketing twist in promoting “generic”, or “no name” groceries. If you’ve ever shopped at Target during its short-lived stay in Canada, you…
Drones Enrolling into the Police Force
“Technology is always changing, so the way we police must change as well" Technology is changing ever so quickly and it is something police services are trying to keep on top of. Technology, like any sector, helps make production quicker and more efficient, so with the help of technology, it is easier for police services make …
Instagram Launches Stories
Instagram has done it again - changed! Yesterday the popular social media platform, which is owned by Facebook, announced on its blog that it was introducing Instagram Stories on iOS and Android. The new feature was created to allow users to share moments of their day, not just the candid filtered selfies the photo-sharing site has become…
High Flying Adored: Communities, Airports, and Reciprocal Relationships
Engaging local communities is key for any organization. But when your line of business is operating an airport, transforming NIMBYs into YIMBYs becomes a top priority. Through the use of community engagement strategies, airports across the globe are creating long lasting, reciprocal relationships with the communities that sustain and surround them…
Digital Media is Going For The Gold
London 2012 was the first time the Olympics became a digitally focused event. Much has changed in the past four years, but the 2016 Olympics in Rio promises to deliver digitally again – only this time, it will be bigger and better. This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital…
‘3D Printed’ Endangered Species
3D printers are bringing back some of our disappearing wildlife! ... if only was that simple. Young & Rubicam Paris, a Marketing and Advertising Firm have taken on this powerful project with the use of 3D printing technology. This incredible project was made into a campaign for the International Fund for Animal Welfare. IFAW was…
Snapchat Geofilters: The Overlay Marketing Play
Are Geofilters the new Hashtag? Snapchat Geofilters are not a new phenomenon like Pokemon Go, they have been around since 2014. However, digital marketers understand how important Snapchat is and the opportunity that custom geofilters have on social media engagement. On any given day, Snapchat reaches 41% of all 18 to 34…
Police Services Participating in Pokemon Go
You have definitely heard all the buzz about Pokemon Go and how everyone is playing it, young or old. Even some police services have participated, but not in a way you may think. The game is an augmented reality app that allows you to virtually catch monsters in a public area. Even though the game does come with warning signs to be aware of…