Measured in Milliseconds

According to Digital Inspiration, there are more than 182 million websites on the internet. Most major search engines prepare for certain search requests ahead of time using a technique called indexing.

They need to index millions of pages which means that their crawlers need to evaluate your entire site in a small fraction of seconds.

The only sources on a website that can be quickly read are the html files and the style sheet files. This is something important to remember when building a soon to be popular website.

Don't forget that having a website isn't worth anything unless people can find it.  This is why SEO (search engine optimization) is critical for getting the most out of your website.  We love this image provided by Search Engine Land as we feel it really speaks to the work involved in truly optimizing your site for the engines.

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All major search engines compete to deliver the most relevant links possible for every search. They want to match users with websites that are related to their chosen search phrase. For this reason, search engines succeed by ranking a page entirely based on what it will look like for the user. Search engines have teams of people and powerful algorithms and technology which ban sites that have hidden text, deceptive styling techniques or any misleading features.  So stay honest, be relevant and don't cheat - because cheaters never prosper.