Abercrombie & Fitch Build a Brand Buzz with Flagship Store
Featuring the FlagshipLocated at 23 Avenue Des Champs Elysees, Abercrombie & Fitch is located in a mansion that draws tourists daily. The entire store is as much as an attraction as it is an experience; from the facade you can see through the iron gates at the entrance, past the manicured bushes and around the back through the beautiful…
Lack of Sleep Giving You the 'Blues'? Check Out the App to Help You Snooze
What is Blue Light?Blue light refers to the artificial light that is emitted from technology devices such as TV’s, tablets and cell phones. The light emitted disrupts the body’s production of melatonin (a hormone that’s created and released by a small gland in the brain at the first signs of darkness). It involves our body’s internal clock and the…
Mad Apps: Check out our fave cloud based productivity apps
As technology experts and enthusiasts we always get asked, "What would you recommend?", the answer always is, "Depends on what you need." However, here’s a quick breakdown of some our fave cloud based productivity apps. The Mad Hatters love Pipedrive for its simple sales management tools and online dashboards.…
Fave Social Awareness Campaigns
1. 'What is privilege' was as powerful as it brought awareness to the reality of many and resonating with each of us regardless of race, class or colour. 2. #Whowillyouhelp shows how serious sexual violence situations are, especially when surrounded by silence. 3. Humans of New York is…
Fave Buzz Machine Campaigns
1. We like this campaign for its Christmas creativity. Fun and fresh the ‘Show your Joe’ ad was risky, and brought both positive and negative feedback generating a buzz around Joe boxers. 2. 'Simple Dreams’ was created in support of the Salvation Army. This ad resonates with many, as the simple…
Take the Lead on Lead Generation
We have to put our Canadian software star Eloqua, to the top of the list for enterprise level demand generation and marketing automation. Founded in Toronto, Ontario, Canada, by three Queen’s University graduates, Steven Woods, Mark Organ, and Abe Wagner, the company continued to grow successfully over the last decade. On December 12th, 2012, just…
Experience Estimote & Discover the World of Mobile Proximity
Estimote, Inc. was founded in 2012 by Jakub Krzych and Łukasz Kostka and is headquartered in New York. The company offers beacons and stickers that come in a variety of colours and act as tiny computers. Estimote beacons have tiny wireless sensors embedded in them, which allow for them to broadcast information to compatible smartphones within…
Proximity Marketing Plays
Mobile and proximity technology can work together and be used to find, connect and inform people of places, promotions, and even of other people’s presence in the marketplace. In addition to the GPS systems and other permission-able based ways to detect devices, sensors can also be used for proximity marketing plays. Check out how…
Social Snapshot: YouTube & Google+
Strategy: Youtube for business is a video sharing tool used to create content, not ads. Youtube is a social network where one can network, promote their own videos, and focus on questions and answers that the audience has in relation to their company. Users are able to:Include call to actions to engage viewers and suggest…
Social Snapshot: Snapchat & Vine
Strategy: Snapchat can be used as a form of marketing and build demand for your business by sharing information that disappears after a set amount of time. The information shared can then lead followers to visit other social sites (as the video disappearing can cause anticipation). People tend to share what is seen by word of mouth, letting…
Social Snapshot: Twitter & Tumblr
Strategy: Twitter is a global platform used for sharing information, images and videos. You can choose to follow people who share the same interests/are involved in the same business as you. Following everyone that follows you is discouraged, as you should only follow those you trust and can learn from. On Twitter you may;…
Social Snapshot: Instagram & Pinterest
Strategy: Instagram is a social site built for mobile photo and video sharing allowing you to connect with companions or companies, in order to stay up to date with what’s happening where and with whom. Hashtags, captions and geo-tags are attached to photos in order to reach a wider audience. Instagram can be used to:…
Social Snapshot: LinkedIn & Facebook
Strategy: LinkedIn is a professional network used to research and connect with people as well as companies. LinkedIn encourages and requires honesty and transparency, as profiles are viewed by known and potential associates. There are many features of LinkedIn including; *suggestions to connect with people or who has …
Social Media Scheduling Apps
Hootsuite A fellow Canadian company, Hootsuite was founded in 2008 by Ryan Holmes and operates worldwide. It is the most popular social relationship platform that’s able to execute campaigns across multiple networks as well as measuring, tracking and managing information as well as an auto-scheduling option-all from a single dashboard.…
10 Reasons Why Your Business Needs to be Active on Social Media
Social Media has transformed the way we communicate in regards to how we create, share and exchange information and ideas. According to PEW Research Center, As of January 2014, 74% of online adults use social networking sites. This presents a huge opportunity for businesses, who can now communicate directly with prospective customers and engage…
Mad Recap on Social Intranets
Due to numerous requests, we decided to compile a summary of Mad Tips for our Social Intranet Series to offer some insight to each of the six intranets explored. We give kudos to Drupal Commons for all their open source glory and we think they should be listed as a serious contender of the mix, for specific deployments or business…
Part 6: Social Enterprises Get Googled
Google Apps for Business is now also in the social and collaboration software mix. Although not what one would classify as a full social intranet platform, is quickly evolving in true Google innovation style into the social and collaboration platform space. In particular with the evolution of Google Drive, their online document management and…
Part 5: Drupal Commons
The Gartner 2012 Magic Quadrant report on social software has missed a serious open source contender in Drupal Commons social media platform, but has recognized its sister Drupal CMS in the content management system space. In the 2013 reports, Drupal Commons landed on the map. Many people are not aware Commons refers to the cultural and…
Part 4: Salesforce Goes Social
One of the first companies to embrace and fly up to the clouds, Marc Benioff, a former Oracle executive launched Salesforce in March 1999. The longtime leader in Salesforce automation (SFA), Salesforce is one of the few solutions, which successfully crosses over multiple areas of functions providing mass mailing, campaign management, lead…
Part 3: What’s the Point of SharePoint?
Where does SharePoint make its point and its mark? Answer: Document and data management. A heavier, enterprise, legacy based software, the interface of SharePoint is reminiscent of the older software designs and ‘file folder’ structures. Eloqua, an enterprise level, legacy marketing automation platform, and Salesforce,…