10 Reasons Why Your Business Needs to be Active on Social Media

Social Media has transformed the way we communicate in regards to how we create, share and exchange information and ideas. According to PEW Research Center, As of January 2014, 74% of online adults use social networking sites. This presents a huge opportunity for businesses, who can now communicate directly with prospective customers and engage with their brand loyalists.

Here are 10 reasons why your business needs to be active on Social Media:

1. Increase Traffic. Social media is important for businesses as it drives traffic to company websites, and can lead to increased sales, as well as an increase in brand awareness.
2. Build Brand Loyalty. Having a strong online presence can improve brand loyalty, while allowing for exposure to value add products and services; again, meaning more opportunities can potentially be converted into sales.
3. Nurture Relationships. Businesses with an online presence in social media create opportunities for sharing, building reputation, career opportunities and monetary income.
4. Be An Authority. Constant and accessible access and interaction with customers and prospects is a gateway for high conversion rates, higher brand authority and increased inbound traffic.
5. Improve Search Engine Results. Social media activities  directly impact search engine rankings while at the same time providing richer customer experiences and enriching customer insights.
6. Build Awareness. Social media can bring awareness to your company, as every interaction is an opportunity to establish relationships while expanding knowledge and understanding of a company’s products and services, as well as providing a steady stream of current information.
7. Get Connected. Social media allows your company to listen to your customers directly. People will post and share exactly what they what, love and would change about products, services and experiences. This provides a unique customer service opportunity for businesses.
8. Be Active. Not being active online could lead to your potential customers going elsewhere for a product or service, or even worse to a competitor who is active and listening on social media.
9. Spread the word. By sharing quality content on social media, your followers, friends and brand loyalists will be happy to help share your message. Your social activity can result in a  larger audience viewing your content, allowing for additional exposure as well as brand amplification and brand awareness.
10. Word of mouth. Third party endorsements and recommendations is one of the most valuable forms of marketing, as it is trusted and can result in increased sales for your company. Connect with your fans, followers and enthusiasts, as they will be the ones who assist in promoting and recommending your brand.

If you are already active on the social scene, get your free Social Snapshot to better understand how you rank in the social arena.

Don’t know where your company should begin in the Social Media landscape, or want to know how to better manage and monitor your Social Media Strategy? We can help. Our Buzz Machine is directed by an experienced social media channel management team to help build your digital brand presence by working alongside your team in design thinking sessions, to visualize, ideate and create your Digital Brandscape^TM.