SITUATION
Fighting For a Future Free of Hunger
Central West Region in Ontario has a high hunger rate - not including the daily basic necessities that many children in the region do not receive. A fundraising campaign was created to raise funds that would assist with providing children breakfast to begin their day.
SERVICES
- Brand strategy
- Design thinking sessions
- Campaign creation
- Identity design
- Campaign execution
- Print marketing collateral
- Communications planning
- Stakeholder engagement
SOLUTION
A branding strategy and identity design took place in order to correctly create a compelling campaign. Banners, along with printable campaign pieces, were created in order to fully support this initiative across the many regions it targeted.
SUCCESS
Live Free partnered with YMCA, Nutrition for Learning, Food & Friends, Breakfast for Kids and Halton Food for Thought in order to increase nutrition program donations across Ontario.
COLLABORATIONS
Case StudyYMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyThe Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Case StudyToronto Police
The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.