Situation
Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey
Matthew Mcconaughey needed a website and content management system to both feature his casual menswear line and his way of life.
Services
- Application development
- Content creation
- Content management system
- Content publishing
- Digital Brand Strategy
- Digital design
- Online catalogue
- Responsive website design
- Search engine optimization
- Social media marketing
- User interface design
- Website design
- Website hosting
Solution
Matthew created a clothing line Just Keep Livin' to reconcile this moment and time in his life, and to share his philosophy to keep “Livin’ & Givin’”
The website was designed to share his philosophies, the foundation he created to give back, and the clothing inspired by his love of the outdoors.
Many inner city kids face struggles and situations surrounding financial and emotional support. In these situations, young children can lack the structure they need to be able to acquire positive physical and mental health practices.
Matthew is a kid at heart and shared the sentiment that, "Kids will remind you that, even though you've gone down a road 100 times, it's brand new for them - and that's healthy,"
The afterschool program contributes to youth and teens mental and physical wellness by offering advice and guidance on nutrition, participation in physical activity and psychological support.
Success
The website launched in the spring leading up to his Oscar winning award, and the mantra of Just Keep Livin' was shared online, across North America and globally to the world. Within his acceptance speech, Matthew finished with his two of his defining statements, “Alright, alright, alright” and “Just keep Livin’.”
To bring a healthy child into this world, raise them right and watch them grow is the biggest miracle there is.
Matthew McConaughey
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