SITUATION


Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey

Matthew Mcconaughey needed a website and content management system to both feature his casual menswear line and his way of life.

Cutout Image with Video

SERVICES

  • Application development
  • Content creation
  • Content management system
  • Content publishing
  • Digital Brand Strategy
  • Digital design
  • Online catalogue
  • Responsive website design
  • Search engine optimization
  • Social media marketing
  • User interface design
  • Website design
  • Website hosting

SOLUTION


Matthew created a clothing line Just Keep Livin' to reconcile this moment and time in his life, and to share his philosophy to keep “Livin’ & Givin’”


The website was designed to share his philosophies, the foundation he created to give back, and the clothing inspired by his love of the outdoors.

Just Keep Living Banner
Column Image
Column Image

Many inner city kids face struggles and situations surrounding financial and emotional support. In these situations, young children can lack the structure they need to be able to acquire positive physical and mental health practices.

Matthew is a kid at heart and shared the sentiment that, "Kids will remind you that, even though you've gone down a road 100 times, it's brand new for them - and that's healthy,"

Cutout Image with Video
JKL T-shirts

The afterschool program contributes to youth and teens mental and physical wellness by offering advice and guidance on nutrition, participation in physical activity and psychological support.

JKL banner

SUCCESS


The website launched in the spring leading up to his Oscar winning award, and the mantra of Just Keep Livin' was shared online, across North America and globally to the world. Within his acceptance speech, Matthew finished with his two of his defining statements, “Alright, alright, alright” and “Just keep Livin’.”

Created with Sketch.

To bring a healthy child into this world, raise them right and watch them grow is the biggest miracle there is.

Matthew McConaughey

COLLABORATIONS
 

  • Case Study
    YMCA

    In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.

  • Case Study
    Balsillie School of International Affairs

    A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

  • Case Study
    Just Keep Livin

    Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey

  • Case Study
    TVO Ping Pong

    The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.