SITUATION
A Little Hint to You
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.
SERVICES
- Market research
- Branding & identity
- Technology strategy
- Logo & iconography
- User interface design
- User experience
- Proximity play
- Mobile application
- Cross platform web app
- Geolocation technology
- Android & iOS apps
- Mobile product launch
SOLUTION
In app geolocation has notifications of pop up stores popping up for fashion lovers. Shoppers walking within a few blocks or working in an office tower can set their proximity radius to receive a message if their preferred haute couture brands have popped up a shop
SUCCESS
The 9th letter of the greek alphabet is iota and is defined as an extremely small amount; iota spelled backwards is à toi in French which means 'to you'. The app by its very name provides a 'little' hint 'to you' for the secret sample sales for your preferred luxury brands.
While the market leaders are always moving, the top five high fashion houses of France and Italy, currently Gucci, Dior, Louis Vuitton, Chanel and Hermès, capture 56% of the affluent consumers attention online.
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