Situation


A Little Hint to You

With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.

A Little Hint to You
Cutout Image with Video

Services

  • Market research
  • Branding & identity
  • Technology strategy
  • Logo & iconography
  • User interface design
  • User experience
  • Proximity play
  • Mobile application
  • Cross platform web app
  • Geolocation technology
  • Android & iOS apps
  • Mobile product launch
atoi

Solution


In app geolocation has notifications of pop up stores popping up for fashion lovers. Shoppers walking within a few blocks or working in an office tower can set their proximity radius to receive a message if their preferred haute couture brands have popped up a shop

atoi

The 9th letter of the greek alphabet is iota and is defined as an extremely small amount; iota spelled backwards is à toi in French which means 'to you'. The app by its very name provides a 'little' hint 'to you' for the secret sample sales for your preferred luxury brands.

A Little Hint for You
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atoi
atoi

While the market leaders are always moving, the top five high fashion houses of France and Italy, currently Gucci, Dior, Louis Vuitton, Chanel and Hermès, capture 56% of the affluent consumers attention online.

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