SITUATION
The Gift of Health Campaign
Mad Hatter Technology was engaged to advise the YMCA when the marketplace saturated with competition in fitness facilities. Increasing market share is a priority for the YMCA, as the health, fitness and recreation facilities and related services, were experiencing a decline in membership.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-09/MOCKUP1.png.webp?itok=BLPn8cG-)
SERVICES
- Marketing strategy
- Digital media strategy
- Design thinking sessions
- Branding & identity visuals
- Logo design
- Digital campaign creation
- Acquisition campaign
- Data management
- Campaign microsite
- Responsive website design
- Content management system (CMS)
- Drupal CMS development
- Electronic mass mailing
- Direct mail campaign
- Website hosting
- Campaign creation
SOLUTION
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base. In a cross comparative data analysis and segmentation of the current customer base, contrasted to population census data for the region, opportunities in key and strategic target markets in certain age demographics, evolved.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-09/mockup%202.png.webp?itok=7dXL4dcF)
SUCCESS
The Gift of Health campaign was created, and executed to these key age & demographic segments in an annual integrated campaign with four holiday seasonal themes. Now a keystone campaign for the organization, memberships are on the rise.
12 Days of Christmas
COLLABORATIONS
- Case Study
Magazines Canada
The Magazines Canada system is a multilingual responsive website with easy to find information, and a private members only area.
- Case Study
Budweiser
Mad Hatter Technology with Budweiser, Grip Limited, and the telco providers a group designed the user interface and mobile application for the famously free Bud Phone.
- Case Study
Cosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
- Case Study
Alternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.