Situation
Table Tennis Anyone?
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold. The film follows 8 players with 703 years between them competing in the World Over 80s Table Tennis Championships in Inner Mongolia
Services
- Digital Brand Strategy
- Fan Engagement
- Community engagement
- Social Media Strategy
- Communications Planning
- Social Media Strategy
- Branding & Identity visuals
- Communications Planning
Solution
The marketing strategy was to gamify a mobile app and attract younger audiences and demographics to watch the doc.
The technology strategy was the design of the first two player native iOS mobile application to play a virtual game in Ping Pong using two mobile devices as game paddles.
Complex algorithms, quaternion math, and the accelerometer within the mobile device were used to process the motions, gestures, and application responses needed to play a game of virtual ping pong.
The Ping Pong app immediately caught the attention of Apple for its use of gesture technology and motion, and as the first app of its kind to use two iPhones as game controllers in ping pong paddles. The app was selected by Apple as a feature in the App Store and tens of thousands downloads followed within days of its release.
COLLABORATIONS
Case StudyYMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyWe Rally
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
Case StudyMini
With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.