Inspiring the Leaders of Tomorrow
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto, has a Centre for Human Rights, Equity and Inclusion. Support initiatives such as #YUBelong promotes and builds a respectful, equitable, diverse and inclusive university community. The Women and Girls in Leadership and Sport Conference is set on three thematic pillars of resilience, leadership, and breaking barriers, and strives for equality and equity for women and girls by empowering them within athletics.
- Event Marketing
- Market Research
- Campaign Creation
- Communications Planning
- Social Media Strategy
- Graphic Design
- Digital Display Ads
- Campaign Execution
Working in collaboration, mutual expertise in women's leadership initiatives was combined with talents in event marketing, social media and digital media
engagement. With research and data supporting impactful statistics, a suite of compelling visual communications and images, were created to advocate for athletic participation by women and girls to learn leadership principles.
The campaign was launched and extended across campus, externally and beyond with promotion through websites and social media channels, including facebook, instagram and twitter. The annual conference continues to educate, support, and empower women, girls and allies to advance females in sport and leadership roles.
Only 8% of girls met the recommendations of the Canadian Physical Activity Guidelines, compared to 14% of all boys. *
Only 2% of girls age 12 - 17 are getting enough physical activity.
*STAT VIA CAAWS.CA
- Case Study
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.