SITUATION


Inspiring the Leaders of Tomorrow


York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto, has a Centre for Human Rights, Equity and Inclusion. Support initiatives such as #YUBelong promotes and builds a respectful, equitable, diverse and inclusive university community. The Women and Girls in Leadership and Sport Conference is set on three thematic pillars of resilience, leadership, and breaking barriers, and strives for equality and equity for women and girls by empowering them within athletics.

Cutout Image with Video

SERVICES

  • Event Marketing
  • Market Research
  • Campaign Creation
  • Communications Planning
  • Social Media Strategy
  • Graphic Design
  • Digital Display Ads
  • Campaign Execution
York University Mobile

SOLUTION


Working in collaboration, mutual expertise in women's leadership initiatives was combined with talents in event marketing, social media and digital media
engagement. With research and data supporting impactful statistics, a suite of compelling visual communications and images, were created to advocate for athletic participation by women and girls to learn leadership principles.

York University posts

SUCCESS


The campaign was launched and extended across campus, externally and beyond with promotion through websites and social media channels, including facebook, instagram and twitter. The annual conference continues to educate, support, and empower women, girls and allies to advance females in sport and leadership roles.

York University Stock
Cutout Image with Video
York University Ads

Only 8% of girls met the recommendations of the Canadian Physical Activity Guidelines, compared to 14% of all boys. *

Only 2% of girls age 12 - 17 are getting enough physical activity.

*STAT VIA CAAWS.CA

COLLABORATIONS
 

  • Case Study
    David Edgar

    With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.

  • Case Study
    Mini

    With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.

  • Case Study
    The Isabella

    The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.

  • Case Study
    Town of Caledon

    An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.