SITUATION
Digital Spring Fling for Shoppers
Ivanhoé Cambridge is a world-class real estate investment, development, asset management, leasing and operations company with assets over $40 billion all over the world.
SERVICES
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Mobile app development
- Mobile product launch
SOLUTION
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop. Strip malls and street level plazas were taking market share, and the management was looking for new ways to engage shoppers.
Mad Hatter Technology created a mobile application to entice shoppers to visit the mall. A flip book was created, featuring all of the latest fashions for the season, to encourage shoppers to sign up and play.
SUCCESS
A scavenger hunt was set up where consumers could visit participating retailers and use the app to recieve a letter. Once consumers had the letters to build the phrase they were entered to win a variety of prizes.
COLLABORATIONS
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyPEO
With over 83,000 members and 36 chapters, Professional Engineers Ontario is a statutory licensing organization founded in 1822 to regulate the practice of professional engineering in the province of Ontario.
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyDufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.