SITUATION
Digital Spring Fling for Shoppers
Ivanhoé Cambridge is a world-class real estate investment, development, asset management, leasing and operations company with assets over $40 billion all over the world.
SERVICES
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Mobile app development
- Mobile product launch
SOLUTION
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop. Strip malls and street level plazas were taking market share, and the management was looking for new ways to engage shoppers.
Mad Hatter Technology created a mobile application to entice shoppers to visit the mall. A flip book was created, featuring all of the latest fashions for the season, to encourage shoppers to sign up and play.
SUCCESS
A scavenger hunt was set up where consumers could visit participating retailers and use the app to recieve a letter. Once consumers had the letters to build the phrase they were entered to win a variety of prizes.
COLLABORATIONS
Case StudyCircuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
Case Studyàtoi
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.
Case StudyBudweiser
Mad Hatter Technology with Budweiser, Grip Limited, and the telco providers a group designed the user interface and mobile application for the famously free Bud Phone.
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.