Situation
Digital spring fling for shoppers
Ivanhoé Cambridge is a world-class real estate investment, development, asset management, leasing and operations company with assets over $40 billion all over the world.
Services
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Mobile app development
- Mobile product launch
Solution
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop. Strip malls and street level plazas were taking market share, and the management was looking for new ways to engage shoppers.
Mad Hatter Technology created a mobile application to entice shoppers to visit the mall. A flip book was created, featuring all of the latest fashions for the season, to encourage shoppers to sign up and play.
Success
A scavenger hunt was set up where consumers could visit participating retailers and use the app to recieve a letter. Once consumers had the letters to build the phrase they were entered to win a variety of prizes.
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