Situation


Responsive System for Credit Union Staff

 

Within the Co-operators group of companies, Cumis is a leader in credit union protection. Creditor insurance solutions and competitive financial services are provided to support credit union members. A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience for the end customers.

The leader in credit union protection
Cutout Image with Video

Services

  • Digital Brand Strategy
  • Fan Engagement
  • Community engagement
  • Social Media Strategy
  • Communications Planning
  • Social Media Strategy
  • Branding & Identity visuals
  • Communications Planning
Family having fun

Solution


With a better user experience as the priority on this engagement, user interface design and creative teams were in the lead of a group of twenty five developers working on backend systems.

A review of the current application state identified the gaps in a needs analysis. Design thinking and collaborative sessions with business development teams mapped out key features, benefits and . Desigeners mocked up new digital design

Coop Mockup Book 1
Book2
Coop Mockup Book 2

With a legacy system redesigned to be responsive and mobile friendly, business development and sales teams could have 'in home' and 'in credit union' experiences with customers seated in the comfort of cozy chairs with tablets to share information.

The leader in credit union protection
Cutout Image with Video
Family in car with pet

COLLABORATIONS
 

  • ...
    Case Study
    Balsillie School of International Affairs

    A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

  • ...
    Case Study
    Just Keep Livin

    Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey

  • ...
    Case Study
    YMCA

    In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.

  • ...
    Case Study
    Mini

    With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.