SITUATION
A Movement to Modernize Police Services
The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-09/Toronto_Police_mockup.png.webp?itok=IHeq4gtx)
SERVICES
- Marketing strategy
- Technology roadmapping
- Communications planning
- Stakeholder engagement
- Design thinking sessions
- Website design
- Django CMS platform
- Content management system
- Content creation
- Content publishing
- Public services support
- Online crime reporting
- Interactive mapping
- Social media integrations
- Social media campaign
- System documentation
- Training & User guide
SOLUTION
The Chief of Police and command team have been tasked with modernizing the service. Among the top priorities is the redesign of the primary organizational website serving the public and its corresponding digital media.
Toronto Police Service receives over a million and a half calls each year alone. The police service needed to minimize the number of emergency calls, by directing a high volume of calls to the appropriate digital channels for online reporting. The Awareness campaign “Make the Right Call” was created to educate community members on the use of emergency numbers versus non-emergency numbers, how to report a crime online, and in what situation a call should be directed to city services rather than the police.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-09/mac.png.webp?itok=ysccUZ2j)
SUCCESS
Within a unique design thinking process, a needs analysis is conducted with engagement of police service members across the entire organization. Command services, police officers, and support services teams work together to create a digital media presence designed to deliver improved service to the public.
COLLABORATIONS
- Case Study
David Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
- Case Study
Magazines Canada
The Magazines Canada system is a multilingual responsive website with easy to find information, and a private members only area.
- Case Study
TVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
- Case Study
Live Free
Live Free was a campaign developed in order to target hunger across Central West Ontario.