SITUATION
A Movement to Modernize Police Services
The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.

SERVICES
- Marketing strategy
- Technology roadmapping
- Communications planning
- Stakeholder engagement
- Design thinking sessions
- Website design
- Django CMS platform
- Content management system
- Content creation
- Content publishing
- Public services support
- Online crime reporting
- Interactive mapping
- Social media integrations
- Social media campaign
- System documentation
- Training & User guide
SOLUTION
The Chief of Police and command team have been tasked with modernizing the service. Among the top priorities is the redesign of the primary organizational website serving the public and its corresponding digital media.
Toronto Police Service receives over a million and a half calls each year alone. The police service needed to minimize the number of emergency calls, by directing a high volume of calls to the appropriate digital channels for online reporting. The Awareness campaign “Make the Right Call” was created to educate community members on the use of emergency numbers versus non-emergency numbers, how to report a crime online, and in what situation a call should be directed to city services rather than the police.

SUCCESS
Within a unique design thinking process, a needs analysis is conducted with engagement of police service members across the entire organization. Command services, police officers, and support services teams work together to create a digital media presence designed to deliver improved service to the public.
COLLABORATIONS
- Case Study
The Cooperators
A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience.
- Case Study
Ivanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.
- Case Study
Huron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
- Case Study
The Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.