Situation
A Movement to Modernize Police Services
SITUATION
The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.
Services
- Marketing strategy
- Technology roadmapping
- Communications planning
- Stakeholder engagement
- Design thinking sessions
- Website design
- Django CMS platform
- Content management system
- Content creation
- Content publishing
- Public services support
- Online crime reporting
- Interactive mapping
- Social media integrations
- Social media campaign
- System documentation
- Training & User guide
Solution
The Chief of Police and command team have been tasked with modernizing the service. Among the top priorities is the redesign of the primary organizational website serving the public and its corresponding digital media.
Toronto Police Service receives over a million and a half calls each year alone. The police service needed to minimize the number of emergency calls, by directing a high volume of calls to the appropriate digital channels for online reporting. The Awareness campaign “Make the Right Call” was created to educate community members on the use of emergency numbers versus non-emergency numbers, how to report a crime online, and in what situation a call should be directed to city services rather than the police.
Success
Within a unique design thinking process, a needs analysis is conducted with engagement of police service members across the entire organization. Command services, police officers, and support services teams work together to create a digital media presence designed to deliver improved service to the public.
COLLABORATIONS
Case StudyYMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyAfrica Portal
The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyAlternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.