SITUATION
New Technology Changing Old Health Care Conventions
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
SERVICES
- Brand strategy
- Design thinking sessions
- Primary market research
- Branding & style guidelines
- Logo & identity visuals
- Brand style guidelines
- User interface design
- Technology strategy
- Digital product design
- Platform prototyping
- Facilitated focus groups
- User experience testing
- Minimum viable product
- Technology roadmapping
SOLUTION
A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.
COLLABORATIONS
Case StudyLive Free
Live Free was a campaign developed in order to target hunger across Central West Ontario.
Case StudyJust Keep Livin
Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey
Case Studyàtoi
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.