SITUATION


New Technology Changing Old Health Care Conventions

Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.

Cutout Image with Video

SERVICES

  • Brand strategy
  • Design thinking sessions
  • Primary market research
  • Branding & style guidelines
  • Logo & identity visuals
  • Brand style guidelines
  • User interface design
  • Technology strategy
  • Digital product design
  • Platform prototyping
  • Facilitated focus groups
  • User experience testing
  • Minimum viable product
  • Technology roadmapping
cosm
cosm
cosm

SOLUTION


A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.

cosm phones

SUCCESS


A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.

Cutout Image with Video
Morescreens Mockup

COLLABORATIONS
 

  • Case Study
    Alarmforce

    Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.

  • Case Study
    University of Toronto

    Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.

  • Case Study
    Just Keep Livin

    Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey

  • Case Study
    York University

    York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.