SITUATION


The 50th Anniversary of the Cuban Missile Crisis

 

Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

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SERVICES

  • Marketing strategy
  • Technology strategy
  • Transmedia communications
  • Requirements analysis
  • User interface design
  • Website development
  • Content management system
  • Drupal development
  • CMS implementation
  • Social media support
  • Social media launch planning
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SUCCESS


With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.

 

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SOLUTION


A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.

 

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COLLABORATIONS
 

  • Case Study
    Huron University

    Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.

  • Case Study
    Alternatives Journal

    Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.

  • Case Study
    Canada Games

    Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.

  • Case Study
    PEO

    With over 83,000 members and 36 chapters, Professional Engineers Ontario is a statutory licensing organization founded in 1822 to regulate the practice of professional engineering in the province of Ontario.