Situation


The 50th Anniversary of the Cuban Missile Crisis

 

Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

The Armageddon Letters
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Services

  • Marketing strategy
  • Technology strategy
  • Transmedia communications
  • Requirements analysis
  • User interface design
  • Website development
  • Content management system
  • Drupal development
  • CMS implementation
  • Social media support
  • Social media launch planning
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Success


With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.

 

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Solution


A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.

 

Balsillie School of Inter-national
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