SITUATION
The 50th Anniversary of the Cuban Missile Crisis
Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.
SERVICES
- Marketing strategy
- Technology strategy
- Transmedia communications
- Requirements analysis
- User interface design
- Website development
- Content management system
- Drupal development
- CMS implementation
- Social media support
- Social media launch planning
SUCCESS
With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.
SOLUTION
A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.
COLLABORATIONS
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyAfrica Portal
The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.
Case StudyAlternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.
Case StudyBlue Rover
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.