SITUATION
The 50th Anniversary of the Cuban Missile Crisis
Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-09/mockup.png.webp?itok=JnPVo2Vz)
SERVICES
- Marketing strategy
- Technology strategy
- Transmedia communications
- Requirements analysis
- User interface design
- Website development
- Content management system
- Drupal development
- CMS implementation
- Social media support
- Social media launch planning
SUCCESS
With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.
SOLUTION
A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-09/heads.png.webp?itok=MUfEL3Wg)
COLLABORATIONS
- Case Study
Coach Them
Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.
- Case Study
Dufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
- Case Study
David Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
- Case Study
OFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.