SITUATION


The 50th Anniversary of the Cuban Missile Crisis

 

Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

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SERVICES

  • Marketing strategy
  • Technology strategy
  • Transmedia communications
  • Requirements analysis
  • User interface design
  • Website development
  • Content management system
  • Drupal development
  • CMS implementation
  • Social media support
  • Social media launch planning
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SOLUTION


A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.

 

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SUCCESS


With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.

 

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COLLABORATIONS
 

  • Case Study
    CASP

    With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.

  • Case Study
    Town of Caledon

    An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.

  • Case Study
    David Edgar

    With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.

  • Case Study
    University of Toronto

    Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.