SITUATION


Connect with Magazines Canada

Magazines Canada is a national trade and circulation association that represents and services French and English members of popular and niche magazine syndications, representing over 370 titles.

 

With the publishing sector under growing pressure in the digital economy, Magazines Canada needed to reposition its services and reach a broader audience. The organization sought a refreshed digital presence to better engage diverse stakeholders and support the evolving needs of the industry.

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SERVICES

  • Strategic planning
  • Stakeholder engagement
  • Ecosystem mapping
  • Audience segmentation
  • Facilitated internal engagement
  • Needs and requirements analysis
  • Website information architecture
  • Web design
  • Training manual
  • Design thinking
  • Ecommerce
  • Member management
  • Interactive graphical data module
  • Resource library database
  • Event registration
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SOLUTION


Through design thinking and a deep analysis of both consumer and business-to-business audiences, a multilingual and mobile-friendly website was developed to serve public users and private members of Magazines Canada. The platform features highly visual designs and includes Google Mapping integrations, a member portal, CTAs (calls to action) to boost membership, and an intuitive Resource Library to aid in the syndication goals of their members. The site integrates with internal systems through custom APIs, creating a seamless experience for both users and staff.

 

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SUCCESS


A content management system powered to perform, Magazines Canada’s digital platform was successfully rebranded and modernized, resulting in stronger engagement with its members and improved access to services. The new system architecture enhanced usability, accessibility, and long-term adaptability. The result is a highly visual, intuitive, and reenergized solution for a national organization.

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