Situation


Bud Phone Mobile Apps Allows Canadians to Call Home For Free


Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.

Call Home For Free
Cutout Image with Video

Services

  • Mobile strategy
  • Public relations
  • Promotions
  • Gamification
  • Mobile strategy
  • Mobile app logo & identity
  • Mobile app iconography
  • Mobile user interface design
  • Wireframe development
  • Mobile app development
  • Mobile product launch
Budweiser Phones

Solution


Budweiser wanted to create an innovative, technology based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet based communications access.

Budweiser Stock

The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!

Budwiser
Image Slider Image Slider Image Slider
Budweiser Stock

Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia

COLLABORATIONS
 

  • Case Study
    Toronto Police

    The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.

  • Case Study
    Circuit IQ

    A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.

  • Case Study
    David Edgar

    With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.

  • Case Study
    Africa Portal

    The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.