SITUATION
Bud Phone Mobile Apps Allows Canadians to Call Home For Free
Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.
Services
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile strategy
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Wireframe development
- Mobile app development
- Mobile product launch
SOLUTION
Budweiser wanted to create an innovative, technology-based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet-based communications access.
The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!
Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia
SUCCESS
The Bud Phone app delivers a seamless voice over IP experience that aligns with Budweiser’s goal to offer free, mobile-friendly communication for Canadians.
COLLABORATIONS
Case StudyCMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.
Case StudyMagazines Canada
The Magazines Canada system is a multilingual responsive website with easy to find information, and a private members only area.
Case StudyThe Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.