SITUATION
Bud Phone Mobile Apps Allows Canadians to Call Home For Free
Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.

Services
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile strategy
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Wireframe development
- Mobile app development
- Mobile product launch
SOLUTION
Budweiser wanted to create an innovative, technology based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet based communications access.
The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!
Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia
COLLABORATIONS
- Case Study
Minds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
- Case Study
Dufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
- Case Study
Ivanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.
- Case Study
Cosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.