SITUATION
A Movement to Modernize Retirement Services
Located in Uptown Waterloo, Ontario, Luther Village on the Park is a vibrant and welcoming retirement community where residents acquire lifestyle options and opportunities and experience exceptional service in a caring and nurturing environment.
MODERNIZING RETIREMENT SERVICES
SERVICES
- Marketing strategy
- Stakeholder engagement
- Design thinking sessions
- Website design
- Interactive maps
- News management
- Mobile designs
- User guide
SOLUTION
With a unique design thinking process, a needs analysis is conducted across the entire retirement community. We worked together with staff from Luther Village’s marketing committee and support services to create a digital media presence designed to deliver improved services to the public.
SUCCESS
The new digital presence will lead to a significant increase in online support, reduced staff workload, and overall optimization by streamlining access to information and lifestyle services for members of this community and the public.
COLLABORATIONS
Case StudyCMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.
Case Studyàtoi
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyCoalition Basketball Network
Coalition Basketball Network has quickly become Canada’s fastest-growing youth basketball league, driven by a comprehensive rebrand and a focused, high-impact marketing strategy.