SITUATION
A Movement to Modernize Retirement Services
Located in Uptown Waterloo, Ontario, Luther Village on the Park is a vibrant and welcoming retirement community where residents acquire lifestyle options and opportunities and experience exceptional service in a caring and nurturing environment.
MODERNIZING RETIREMENT SERVICES
SERVICES
- Marketing strategy
- Stakeholder engagement
- Design thinking sessions
- Website design
- Interactive maps
- News management
- Mobile designs
- User guide
SOLUTION
With a unique design thinking process, a needs analysis is conducted across the entire retirement community. We worked together with staff from Luther Village’s marketing committee and support services to create a digital media presence designed to deliver improved services to the public.
SUCCESS
The new digital presence will lead to a significant increase in online support, reduced staff workload, and overall optimization by streamlining access to information and lifestyle services for members of this community and the public.
COLLABORATIONS
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyYMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.