SITUATION


A Jewel in the City

 

A new traditional and classical luxury condominium is to be built at 28 Dorset St, Waterloo, Ontario. The condominium was looking to have an identity established, with supporting visual design materials, an interactive website, and a strong social media presence. The condominium development was looking to staple itself within the Uptown Waterloo community and its surrounding market.

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SERVICES

  • Brand strategy
  • Marketing strategy
  • Stakeholder engagement
  • Design thinking
  • Logo & visual identity
  • Communications planning
  • Marketing materials
  • Social media marketing
  • Outdoor media & advertising
  • Website design
  • Content Management System
  • Content creation & copywriting
  • Customer relationship marketing
  • Advertising & lead generation
website design

SOLUTION


With classic elegant architecture and luxurious custom designed suites, the boutique upscale condominiums will be nestled in the jewel of the city in uptown Waterloo.

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Creating a brand by creative directing the architectural design of a building has been a pinnacle moment and achievement in our work.

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The Isabella Door entering
Isabella Book 1
The Isabella Book 2
The Isabella Book 3
The Isabella Book 4

SUCCESS


Inspired by the past, and focused on the future, The Isabella Residences brings its timeless Beaux Arts architecture to the thriving community of Uptown Waterloo. The Residences feature an exclusive collection of luxurious suites that is showcased by strong marketing material to bring the physical space to its new found digital presence. The content management solution brings potential buyers along the journey of visual interest, through to the completed final sale.

The Isabella Cards

COLLABORATIONS

 

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    Case Study
    OFPA

    With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

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    Case Study
    Alternatives Journal

    Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.

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    Case Study
    Town of Caledon

    An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.

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    Case Study
    Ivanhoe Cambridge

    One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.