SITUATION
A Jewel in the City
A new traditional and classical luxury condominium is to be built at 28 Dorset St, Waterloo, Ontario. The condominium was looking to have an identity established, with supporting visual design materials, an interactive website, and a strong social media presence. The condominium development was looking to staple itself within the Uptown Waterloo community and its surrounding market.
SERVICES
- Brand strategy
- Marketing strategy
- Stakeholder engagement
- Design thinking
- Logo & visual identity
- Communications planning
- Marketing materials
- Social media marketing
- Outdoor media & advertising
- Website design
- Content Management System
- Content creation & copywriting
- Customer relationship marketing
- Advertising & lead generation
SOLUTION
With classic elegant architecture and luxurious custom designed suites, the boutique upscale condominiums will be nestled in the jewel of the city in uptown Waterloo.
Creating a brand by creative directing the architectural design of a building has been a pinnacle moment and achievement in our work.
SUCCESS
Inspired by the past, and focused on the future, The Isabella Residences brings its timeless Beaux Arts architecture to the thriving community of Uptown Waterloo. The Residences feature an exclusive collection of luxurious suites that is showcased by strong marketing material to bring the physical space to its new found digital presence. The content management solution brings potential buyers along the journey of visual interest, through to the completed final sale.
COLLABORATIONS
Case StudyPEO
With over 83,000 members and 36 chapters, Professional Engineers Ontario is a statutory licensing organization founded in 1822 to regulate the practice of professional engineering in the province of Ontario.
Case StudyMandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyOFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.