SITUATION
A Jewel in the City
A new traditional and classical luxury condominium is to be built at 28 Dorset St, Waterloo, Ontario. The condominium was looking to have an identity established, with supporting visual design materials, an interactive website, and a strong social media presence. The condominium development was looking to staple itself within the Uptown Waterloo community and its surrounding market.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-12/isabella_mac.png.webp?itok=eK8iqs8a)
SERVICES
- Brand strategy
- Marketing strategy
- Stakeholder engagement
- Design thinking
- Logo & visual identity
- Communications planning
- Marketing materials
- Social media marketing
- Outdoor media & advertising
- Website design
- Content Management System
- Content creation & copywriting
- Customer relationship marketing
- Advertising & lead generation
SOLUTION
With classic elegant architecture and luxurious custom designed suites, the boutique upscale condominiums will be nestled in the jewel of the city in uptown Waterloo.
![Column Image](/sites/default/files/styles/original/public/2022-09/Rectangle%20Copy%2012.png.webp?itok=0Zwtf8zC)
![Column Image](/sites/default/files/styles/original/public/2022-09/Rectangle%20Copy%204%20%281%29.png.webp?itok=yOkEsbJU)
Creating a brand by creative directing the architectural design of a building has been a pinnacle moment and achievement in our work.
![Cutout Image with Video](/sites/default/files/styles/original/public/2022-08/tablet.png.webp?itok=N3ha3llf)
SUCCESS
Inspired by the past, and focused on the future, The Isabella Residences brings its timeless Beaux Arts architecture to the thriving community of Uptown Waterloo. The Residences feature an exclusive collection of luxurious suites that is showcased by strong marketing material to bring the physical space to its new found digital presence. The content management solution brings potential buyers along the journey of visual interest, through to the completed final sale.
COLLABORATIONS
- Case Study
Mandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.
- Case Study
Coach Them
Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.
- Case Study
University of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
- Case Study
Mini
With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.