SITUATION
Connecting & Collaborating In Food Safety Innovation
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

SERVICES
- Brand strategy
- Marketing Strategy
- Website Redesign
- Content Management System
- Brand Image Collection
- Event Marketing
- Large Format Banners
- Hosting services
- Tech Service & Support
SOLUTION
The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.
SUCCESS
With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.

COLLABORATIONS
- Case Study
Dufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
- Case Study
YMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
- Case Study
Cosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
- Case Study
CMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.