SITUATION
Connecting & Collaborating In Food Safety Innovation
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
SERVICES
- Brand strategy
- Marketing Strategy
- Website Redesign
- Content Management System
- Brand Image Collection
- Event Marketing
- Large Format Banners
- Hosting services
- Tech Service & Support
SOLUTION
The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.
SUCCESS
With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.
COLLABORATIONS
Case StudyCoach Them
Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.
Case StudyAfrica Portal
The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.