SITUATION
Connecting & Collaborating In Food Safety Innovation
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
SERVICES
- Brand strategy
- Marketing Strategy
- Website Redesign
- Content Management System
- Brand Image Collection
- Event Marketing
- Large Format Banners
- Hosting services
- Tech Service & Support
SOLUTION
The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.
SUCCESS
With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.
COLLABORATIONS
Case StudyLive Free
Live Free was a campaign developed in order to target hunger across Central West Ontario.
Case StudyBlue Rover
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.