SITUATION


Connecting & Collaborating In Food Safety Innovation

With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

A Little Hint to You
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SERVICES

  • Brand strategy
  • Marketing Strategy
  • Website Redesign
  • Content Management System
  • Brand Image Collection
  • Event Marketing
  • Large Format Banners
  • Hosting services
  • Tech Service & Support
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SOLUTION


The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.

OFPA PHOTO

SUCCESS


With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.

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COLLABORATIONS
 

  • Case Study
    Dufferin County

    Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.

  • Case Study
    YMCA

    In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.

  • Case Study
    Cosm Medical

    Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.

  • Case Study
    CMRAO

    The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.