SITUATION


Connecting & Collaborating In Food Safety Innovation

With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

A Little Hint to You
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SERVICES

  • Brand strategy
  • Marketing Strategy
  • Website Redesign
  • Content Management System
  • Brand Image Collection
  • Event Marketing
  • Large Format Banners
  • Hosting services
  • Tech Service & Support
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SOLUTION


The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.

OFPA PHOTO

SUCCESS


With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.

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COLLABORATIONS
 

  • Case Study
    Mandy Bujold

    She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.

  • Case Study
    OFPA

    With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

  • Case Study
    Blue Rover

    blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.

  • Case Study
    àtoi

    With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.