SITUATION
Connecting & Collaborating In Food Safety Innovation
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
SERVICES
- Brand strategy
- Marketing Strategy
- Website Redesign
- Content Management System
- Brand Image Collection
- Event Marketing
- Large Format Banners
- Hosting services
- Tech Service & Support
SOLUTION
The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.
SUCCESS
With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.
COLLABORATIONS
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyChristie Digital
Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.
Case StudyDufferin County
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.