SITUATION
Connecting & Collaborating In Food Safety Innovation
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
SERVICES
- Brand strategy
- Marketing Strategy
- Website Redesign
- Content Management System
- Brand Image Collection
- Event Marketing
- Large Format Banners
- Hosting services
- Tech Service & Support
SOLUTION
The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.
SUCCESS
With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.
COLLABORATIONS
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Case StudyOFPA
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Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.