SITUATION
Election Campaign Community Engagement
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
SERVICES
- Branding and identity visuals
- Digital brand strategy
- Communications planning
- Community engagement strategy
- Social media strategy
- Fan engagement
- Public relations
- Digital design
- Digital product design
- Website microsite design
- Content management system
- User experience testing
- Social media support
SOLUTION
The town was painted yellow and blue with outdoor signage and way-finding. The campaign was in four languages; English, French, Italian and Punjabi. Promotional t-shirts, cups, hats were produced along with social media and digital driving campaign engagement.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.
COLLABORATIONS
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Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.