Situation
Alternatives Journal is Canada's Environmental Voice
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971, a revitalization of the brand and digital media was needed.
Services
- Stakeholder engagement
- Marketing strategy
- Digital branding
- User interface design
- Search engine strategy
- Search engine optimization
- Website launch promotion
- Website launch event
- Technology strategy
- Information architecture
- Enterprise Drupal CMS
- Responsive website design
- Content management system (CMS)
- Content planning & publishing
- CMS system service & support
- Website hosting
Solution
A bold rebranding was designed creating a powerful new digital media presence. With thousands of articles and stories, inspiring sustainability action and engagement with millions of Canadians, the publication is poised to build its brand.
Success
Architected for mass media and developed with search engine strategies, online traffic has increased locally, nationally, and globally. Monthly sales volume tripled with the launch of the new website and enterprise content management system.
After 50 years of publishing the Alternatives Journal is now extending beyond Canada's national leading environmental publication and creating a global presence.
COLLABORATIONS
Case StudyBudweiser
Mad Hatter Technology with Budweiser, Grip Limited, and the telco providers a group designed the user interface and mobile application for the famously free Bud Phone.
Case StudyYork University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.
Case StudyErnst & Young
A responsive website delivered a mobile friendly employee engagement platform across Blackberry, Android, and Apple devices.
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.