SITUATION
A County of Art & Agriculture
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
The County required a website that would implement best practices in content strategy, be user friendly along with presenting a clean and intuitive design which would allow residents to access services online and increasing digital media presence to enhance awareness.
SERVICES
- Stakeholder engagement
- Design thinking sessions
- Branding & identity visuals
- Logo design & positioning statement
- Digital media strategy
- Responsive website design
- Ecommerce & payment processing
- Forms & form management
- Website & content management system
- Content strategy & planning
- Training & support
- Hosting services
SOLUTION
The County needed to highlight the unique landscape of the county, its proximity to larger cities centres while still offering an opportunity for quieter country living, with a high quality life close to the outdoors.
SUCCESS
The digital media designed, created a unique combination of agricultural roots, a history of arts and outdoor living. A vibrant website focussed on ease of service delivery, economic development and tourism.
COLLABORATIONS
- Case Study
Ivanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.
- Case Study
OFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
- Case Study
Circuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
- Case Study
David Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.