SITUATION
A County of Art & Agriculture
Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.
The County required a website that would implement best practices in content strategy, be user friendly along with presenting a clean and intuitive design which would allow residents to access services online and increasing digital media presence to enhance awareness.
SERVICES
- Stakeholder engagement
- Design thinking sessions
- Branding & identity visuals
- Logo design & positioning statement
- Digital media strategy
- Responsive website design
- Ecommerce & payment processing
- Forms & form management
- Website & content management system
- Content strategy & planning
- Training & support
- Hosting services
SOLUTION
The County needed to highlight the unique landscape of the county, its proximity to larger cities centres while still offering an opportunity for quieter country living, with a high quality life close to the outdoors.
SUCCESS
The digital media designed, created a unique combination of agricultural roots, a history of arts and outdoor living. A vibrant website focussed on ease of service delivery, economic development and tourism.
COLLABORATIONS
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YMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.
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University of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
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CASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
- Case Study
Huron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.