Situation


Event planners shared a problem they thought could not be solved. Within a conference centre building or at an outdoor event, there is difficulty in sharing the real life experience of driving a BMW Mini Cooper. The agency lead expressed he wished he could bring everyone to the race track.

Services

  • Digital Brand Strategy
  • Technology strategy
  • Design thinking ideation
  • Virtual reality
  • User interface design
  • VR mobile application
  • Technology strategy
  • React native framework
  • Cross platform mobile app
  • Android / iOS applications
VR mini Car

Solution


With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.  A three dimensional immersive experience with a 360 degree view of the race track placed ‘drivers’ in the seat and behind the wheel of the Mini Cooper. 

The VR mobile application was developed with the open source framework React Native. React is used to develop applications for Android, Android TV, iOS, macOS, tvOS, Web, Windows and UWP, and enables developers to use the React framework while leveraging the native platform capabilities of the mobile devices.

Cutout Image
Cutout Image

Success


With React cross platform compatibility combined with native platform capabilities the mobile application VR driving experience was designed for both Apple iOS and Android mobile phones. ‘Drivers’ could jump into the seat of the Mini and ‘race’ around the ‘track’ to feel the power and control of the BMW Mini Cooper.

VIRTUAL REALITY
Image Slider Image Slider Image Slider
Mini Car Stock Image

COLLABORATIONS
 

  • ...
    Case Study
    àtoi

    With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.

  • ...
    Case Study
    Christie Digital

    Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.

  • ...
    Case Study
    Huron University

    Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.

  • ...
    Case Study
    The Isabella

    The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.