Situation


Event planners shared a problem they thought could not be solved. Within a conference centre building or at an outdoor event, there is difficulty in sharing the real life experience of driving a BMW Mini Cooper. The agency lead expressed he wished he could bring everyone to the race track.

Services

  • Digital Brand Strategy
  • Technology strategy
  • Design thinking ideation
  • Virtual reality
  • User interface design
  • VR mobile application
  • Technology strategy
  • React native framework
  • Cross platform mobile app
  • Android / iOS applications
VR mini Car

Solution


With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.  A three dimensional immersive experience with a 360 degree view of the race track placed ‘drivers’ in the seat and behind the wheel of the Mini Cooper. 

The VR mobile application was developed with the open source framework React Native. React is used to develop applications for Android, Android TV, iOS, macOS, tvOS, Web, Windows and UWP, and enables developers to use the React framework while leveraging the native platform capabilities of the mobile devices.

Cutout Image
Cutout Image

Success


With React cross platform compatibility combined with native platform capabilities the mobile application VR driving experience was designed for both Apple iOS and Android mobile phones. ‘Drivers’ could jump into the seat of the Mini and ‘race’ around the ‘track’ to feel the power and control of the BMW Mini Cooper.

Image Slider Image Slider Image Slider
Mini Car Stock Image

COLLABORATIONS
 

  • Case Study
    Circuit IQ

    A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.

  • Case Study
    University of Toronto

    Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.

  • Case Study
    TVO Ping Pong

    The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.

  • Case Study
    Cosm Medical

    Mad Hatter Technology with Budweiser, Grip Limited, and the telco providers a group designed the user interface and mobile application for the famously free Bud Phone.