SITUATION
Electrical Panels Need To Be Transformed
Outdated circuit panels in residential and commercial breakers create frustrations, inefficiencies and problems for electricians trying to provide service to buildings.

SERVICES
- Design thinking sessions
- Market scan & strategy
- Investment advising
- Funding models
- Technology strategy
- User interface design
- User experience design
- Application prototyping
SOLUTION
In a collaboration with entrepreneurs, founders and investors, a design thinking session and market scan identifies market opportunities. A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
SUCCESS
An evaluation of the user journey and screen flow refines the user interface design provides an improved user experience. Focus group testing following leads the mobile application launch into the market.

- Case Study
Cosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
- Case Study
OFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
- Case Study
CASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
- Case Study
Live Free
Live Free was a campaign developed in order to target hunger across Central West Ontario.