SITUATION
A Mobile App Designed for Your Lifestyle
Credit card loyalty programs can be confusing and with the amount of products available in the marketplace, it is a highly competitive space in financial services. In a crowded market, there are an infinite number of cards available with point systems which are difficult for consumers to understand.
SERVICES
- Marketing strategy
- Branding & identity
- Design thinking
- Logo design
- Digital design
- Technology strategy
- User interface design
- User experience design
- Digital prototype
- Mobile app design
SOLUTION
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle. Within a few fun taps, a card is recommended with the perks and points for the life you love to live.
SUCCESS
Do you love movies and popcorn? Or shopping for your favourite styles with the brands you love? Do you love to travel? Or do you live a staycation kind of life. Do you love sports? Or are you a lover of the arts? Live your LifeStyle and find a card designed for you
COLLABORATIONS
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Case StudyBudweiser
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Case StudyThe Cooperators
A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience.
Case StudyMinds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.