SITUATION
A Mobile App Designed for Your Lifestyle
Credit card loyalty programs can be confusing and with the amount of products available in the marketplace, it is a highly competitive space in financial services. In a crowded market, there are an infinite number of cards available with point systems which are difficult for consumers to understand.
SERVICES
- Marketing strategy
- Branding & identity
- Design thinking
- Logo design
- Digital design
- Technology strategy
- User interface design
- User experience design
- Digital prototype
- Mobile app design
SOLUTION
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle. Within a few fun taps, a card is recommended with the perks and points for the life you love to live.
SUCCESS
Do you love movies and popcorn? Or shopping for your favourite styles with the brands you love? Do you love to travel? Or do you live a staycation kind of life. Do you love sports? Or are you a lover of the arts? Live your LifeStyle and find a card designed for you
COLLABORATIONS
Case StudyCoach Them
Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.
Case StudyMandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.
Case StudyYork University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.