SITUATION
Bringing the Region Together to Create A Smart City
The Region of Waterloo required a campaign and social media strategy to create a digital engagement movement for the Smart Cities Challenge presented by the Federal Government.
A Little Hint to You
SERVICES
- Stakeholder Engagement
- Market research
- Content creation & curation
- Social media messaging
- Event management support
- Event activation & promotion
- Social media management
- Social media monitoring
- Social media data analytics
- Campaign reporting
- Campaign execution
SOLUTION
A targeted content creation strategy for key messages was paired with curated storytelling to spark a grassroots movement. Through a strategic blend of social media engagement and on-the-ground event activations, the campaign energized the community, built momentum, and drove widespread awareness around the challenge goal.
SUCCESS
A dynamic social media showcase spotlighting regional tech talent and community-driven innovation led to a coveted finalist position in the $50 million Smart Cities Challenge.
COLLABORATIONS
Case StudyChristie Digital
Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.
Case StudyBlue Rover
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.