SITUATION
Bringing the Region Together to Create A Smart City
The Region of Waterloo required a campaign and social media strategy to create a digital engagement movement for the Smart Cities Challenge presented by the Federal Government.
A Little Hint to You
SERVICES
- Stakeholder Engagement
- Market research
- Content creation & curation
- Social media messaging
- Event management support
- Event activation & promotion
- Social media management
- Social media monitoring
- Social media data analytics
- Campaign reporting
- Campaign execution
SOLUTION
A targeted content creation strategy for key messages was paired with curated storytelling to spark a grassroots movement. Through a strategic blend of social media engagement and on-the-ground event activations, the campaign energized the community, built momentum, and drove widespread awareness around the challenge goal.
SUCCESS
A dynamic social media showcase spotlighting regional tech talent and community-driven innovation led to a coveted finalist position in the $50 million Smart Cities Challenge.
COLLABORATIONS
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
Case StudyMandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.
Case StudyCoach Them
Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.
Case StudyMini
With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.