Situation
A Canadian Captain & English Football Legend
English professional footballer David Edgar is a Canadian legend. His first pitch experience was lacing up for Newcastle within the toughest premier league to defend the likes of Cristiano Renaldo and Wayne Rooney. With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Services
- Marketing strategy
- Digital engagement
- Campaign creation
- Creative direction
- Player Interview
- Video production
- Event planning
- Fan engagement
- Social media strategy
- Event advertising
- Public relations
- Print media player cards
Solution
With a knee injury sidelining the star momentarily, a hero's homecoming welcome created memorable moments for David and the community of kids still playing on the pitches in the place he still calls home.
In an iconic career, David's football journey began with Newcastle in the English Premier League and ended at home in Canada with the Vancouver Whitecaps. The Canadian men's national team captain, he capped his career with 67 national cap appearances for the Canadian national team.
COLLABORATIONS
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyThe Cooperators
A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience.
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyCircuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.