MARKETING
A Rebranding to Modernize and increase outreach for the league portfolio
Coalition Basketball Network has quickly become Canada’s fastest-growing youth basketball league, driven by a comprehensive rebrand and a focused, high-impact marketing strategy.
SERVICES
- Marketing Strategy
- Social Media Management
- Communications Planning
- Rebranding
- Unique League Portfolios
- CMS Management
- Content Creation
- Mass Mailing
- Social Media Integrations
- Social Media Campaign
- App Design
- App Integration & Launch
GOAL
Coalition Network leadership set out to modernize and elevate the organization. Among the top priorities was a full network rebrand, including the creation of individual league identities, alongside a comprehensive marketing and social media strategy that transformed how the league promotes and communicates.
Prioritizing scaling the league and increasing participation, Coalition Network turned to marketing and social media as key growth channels. A focused outreach strategy was developed to expand awareness, drive engagement, and transform how the league attracts and communicates with its community.
SUCCESS
Through a collaborative and strategic process, a comprehensive needs analysis was conducted with stakeholders across Coalition Network. League leadership, organizers, and partners worked together to shape a unified brand and marketing approach designed to strengthen engagement and drive growth across all levels of the organization.
COLLABORATIONS
Case StudyCoach Them
Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.
Case StudyChristie Digital
Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.
Case StudyThe Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.