Snapchat's Story

Last week Snapchat revealed a new feature called 'Memories'. Though it's not my favourite new feature, and I have yet to use it or see my friends use Memories - it's said to be beneficial to the application as now account users can snap and save images to post at a later date. Previously, Snapchat account users could only share to their story images taken in the moment.

The ability to send photos from cameral roll to private chat rolled out in March, and now four months later, Snapchat allows users to replace their photo library and take / save photos with Snapchat’s camera roll. To me, this isn't ideal as Snapchat is well known as an application that requires you to post in the moment, not choose to save and share at a later time. 

The memories feature lets users go back in time and perfectly curate a snap story. Personally, I believe this defeats the purpose and excitement of sharing ‘snaps’ in an actual moment. This is the start of a strong shift in how users will interact with this application  - as one can now share content from the past or other sites. 

Learn how to navigate Snapchat's new features below

The photos below are some screen captures taken of the new feature. The first photo is in the 'Memories' screen. It has the sort options for the Snapchat camera roll across a bar at the top of the screen. 

• All - all images taken on Snapchat camera
• Snaps - images you have posted to Snapchat
• Camera roll - takes you to your computers camera roll
• My eyes only - takes you to images you have saved as 'private'    

The second image shows you what it's like to search your 'memories' album. This is actually neat as it can sort by date, location, emojis or themes / objects (ie. outdoors). 

The third image is an example of how it appears when you are posting a 'snap' from the past. 

Snapchat has added this new feature to appeal to an audience whose focus isn't necessarily 'in the moment.' However, the overall goal and tone of Snapchat will remain the same: encouraging users to be fun, entertaining and creative with their posts. Other social outlets (ie. Instagram) place plenty of focus on on perfection and wowing your audience. Snapchat remains real offering a few filter options and plenty of awesome add-ons for your pictures (drawing, emojis and text for example). 

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