Policing Teenage Pranksters

We are always on the lookout for brilliant ideas that are executed flawlessly and connect with our emotional heartstrings. As digital marketers, we have seen many examples of brands with big marketing budgets that deliver powerful campaigns. Last week we examined Christmas Campaigns in Circulation in 2016, which include some typical sadvertisements that we have come to expect on our screens during the holiday season. 

Related Chatter: Community Engagement Christmas Campaigns 

What we did not expect to entertain us is this prank that was pulled off by teenagers. High school students, at Heritage High School in Brentwood, CA, lied to Police Officer Mitch Brouillette - and his reaction is epic! If you need some #MondayMotivation, this six-minute video will make your day - and possibly make your eyes water.  

Kudos to Heritage High School in Brentwood, California and DUDE. be nice project on a fantastic Surprise and Delight execution and showing how Officer’s like Brouillette are cool dudes who want what is best for the community. We share your affection for the men and women who work hard to make our communities safer. 

Related Chatter: 6 Ways to Surprise and Delight your Clients

Mad Takeaways: 

• Random Acts of Kindness are a great way to pay it forward and recognize people 
• You can make a difference in your workplace  
• Police are people too - and they want what is best for their community 
• Not all heroes wear capes 
• The golden rule: treat others as you want to be treated