Managing the Madness Recap

Our final Social Media Madness Series was all about Managing the Madness and putting the knowledge, information and lessons learned from the previous sessions into action.

 

Participants discovered industry software platforms and technology tools that make the management of social media easier and more time efficient.

 

Social Media Scheduling: Schedule Content To Save Time

 

Social media managers wear many hats and need tools to save time when it comes to posting content across social media channels.

 

 

What is a social media scheduling app?

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How to use a social media scheduling app:

 

Scheduling Apps

Organize your social accounts with tools such as Hootsuite, which offers a customizable dashboard and a way to streamline your efforts.

 

Hootsuite - Empower Your Business with Social

 

How Sweet is Hootsuite

 

This video shows how social media can connect a community with a single post and how scheduling apps like Hootsuite can simplify social media efforts.

 

Mad Tip: Use extension tools, such as the Hootlet when applicable in conjunction with Hootsuite to integrate your internet browsing with your social media efforts.

 

 

Case Study: Herschel Supply Co & Hootsuite #WellTravelled

Herschel Supply Co. combines its passion for bags with the desire to travel in a well executed social media campaign using the hashtag #WellTravelled. The company adapts to the digital age, relying solely on social media instead of traditional media buys, to connect with its global audience and grow its brand presence. Now Herschel Supply Co. social media is largely based on ideas curated from its fan base. Well done, #WellTravelled.

 

World Wildlife Fund’s #EndangeredEmoji

WWF needed to find a way to combine its efforts globally to tell its story. Knowing they needed to invoke emotion, WWF made a big investment in social media and saw a substantial return on investment by using a social media management tool like Hootsuite.

 

 

 

Introducing Buffer for Business

 

If you want to drive traffic, increase fan engagement and save time on social media consider using buffer.

 

10 Tips To Get The Most Out of Buffer

Here are some useful tips to get the most out of sharing with your social media networks.

 

What is Sprout Social? An Overview of the Social Media Management Tool

Another social communication platform is SproutSocial, which helps businesses of all sizes manage social channels and create stronger relationships with their audience.

 

Related: Social Media Scheduling Apps

 

Sprout Social Case Study - VolunteerMatch

 

Social media is a great way for non-profit organizations to reach a larger audience and raise awareness without having to spend a lot of money on traditional advertising. VolunteerMatch leveraged Sprout Social to gain insights on what was really important to the organization, including providing valuable content and measuring engagement.

 

TweetDeck

TweetDeck is a social media management dashboard specially for Twitter accounts that interfaces with the Twitter API.

 

What is Tweetdeck?

 

 

Mad Social Media Scheduling Tips:

 

Do:

 

Don't:

 

Social Media Monitoring

 

What is Social Media Monitoring or Listening?

 

Analyzing, understanding, reacting in real-time and responding to conversations about brands, products, campaigns, and consumer insight

 

Case Study: Social Listening Gives YUM! Brands Global Understanding

 

 

YUM! Brands used social listening to fill the gap and better understand what people were saying about Taco Bell, Pizza Hut and KFC around the globe and protect the brands by staying ahead of potential issues.

 

How Chobani Builds a Customer-Centric Brand with Percolate [Jessica Lauria Interview]

 

The Chobani brand has evolved and now offers different products and lines. With a lean social media team that works across the departments, Chobani relies on partners, tools, and software to make its impact even stronger. The team uses Percolate to be unified, have one voice and get its awareness message out on social media.

 

Mad Tips on Social Media Monitoring:

 

Food for thought

 

Listening Tools Aren't Listening! Social Media Minute

 

 

A big part of social media listening is about customer care, which has recently been dealt with via private messaging. Make sure you are listening to your entire audience, not just a segment of your audience.

 

Technology Tools:

 

Use Google Alerts to Monitor Your Industry, Competitors and Business

 

 

Google alerts allow you to monitor the web.

 

3 Must-Have Google Analytics Reports

 

 

There are many analytics that are valuable to businesses. These three are important for businesses to understand.

 

Bit.ly

 

 

Related: Fave Social Media Apps

 

Pocket

 

Pocket is a useful tool to save articles, videos and more for later. With Pocket, all of your content goes to one place, so you can view it anytime, on any device. You don’t even need an Internet connection. Don’t lose track of the interesting things you find by emailing yourself links or letting tabs pile up in your browser. Just save them to Pocket.

 

 

Trello

 

Trello is a great tool to get organized. The cards have everything you need to get stuff done. Users can post comments for instant feedback, upload files from your computer, Google Drive, Dropbox, Box, and OneDrive. Add checklists, labels, due dates, and more. Notifications make sure you always know when important stuff happens.

 

Case Study: Heritage Bicycles & General Store

 

 

Heritage Bicycles & General Store was growing rapidly and needed a way for its team to stay on top of documentation, tracking and notifications in one location that works on multiple devices.

 

PostBeyond

 

 

 

Slack

 

 

Slack is a new kind of messaging for teams that improves workplace communication.

 

Mad Technology Tips:

 

Mad Takeaways:

 

If you are already active on the social scene, get your free Social Snapshot to better understand how you rank.